Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Finding the Mother Tree: An Interview with Suzanne Simard

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-14 09:53:38 UTC ]
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Royal Reads: Honoring the Life of Queen Elizabeth II

To mark the passing of Queen Elizabeth II and the coronation of King Charles III, we highlight some vital books that explore the queen’s legacy and look to the future. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-14 05:00:00 UTC ]
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The Intimate Influences Behind New Queer Lit Magazine, ‘BitterSweet Review’

The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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Your Reading Life Needs More Manga In It

If you've avoided picking up manga out of genre/format snobbery, you're missing out. Manga has reminded me of just how fun reading can be. Continue reading at Book Riot

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A Queer Black Anarchist’s Journey to Find Liberation in America and Abroad

Prince Shakur’s debut memoir When They Tell You to Be Good starts with an argument between him and his mother which recalls the image of his father’s murder, a man he never got to know. In unflinchingly honest detail Shakur traces his own journey of self actualization as a queer, Black Jamaican... Continue reading at Electric Literature

[ Electric Literature | 2022-10-13 11:00:00 UTC ]
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The best October Prime Day deals we could find

Amazon is kicking off this year's holiday shopping season with its Prime Early Access Sale. This Prime Day "part two" of sorts is the second members-only sale event of the year that Amazon has had in 2022, and Prime subscribers will find thousands of items on sale at record-low prices. This is... Continue reading at Engadget

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Jada Pinkett Smith writing memoir about life, 'complicated marriage to Will Smith'

Jada Pinkett Smith's memoir will take readers on 'a rollercoaster ride from the depths of suicidal depression to the heights of personal rediscovery.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-06 19:59:48 UTC ]
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‘Miracle find’: rare Don Quixote and short stories could sell for €900k

Sotheby’s describes 17th-century Cervantes editions as a ‘once in a lifetime’ opportunity for collectorsOne day in the early 1930s, a young Bolivian diplomat named Jorge Ortiz Linares walked into the illustrious Maggs Bros bookshop in London to ask if they might have a particularly fine edition... Continue reading at The Guardian

[ The Guardian | 2022-10-06 13:44:15 UTC ]
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How to Find the Best Kindle Book Deals

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The Pulse of American Life: On Emily Post’s Evolving Legacy

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[ Literrary Hub | 2022-10-05 08:51:10 UTC ]
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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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A Summary and Analysis of Flannery O’Connor’s ‘A Good Man Is Hard to Find’

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[ Interesting Literature | 2022-09-26 14:00:41 UTC ]
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J. Drew Lanham on Finding Refuge in His Backyard During the Pandemic Lockdown

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[ Literrary Hub | 2022-09-26 08:52:00 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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The life of Jay Gould, America’s most cunning Wall Street wizard

How this little-remembered "robber baron" shorted stock, collected railroads, caused a financial panic -- and amassed a fortune. Continue reading at The Washington Post

[ The Washington Post | 2022-09-16 10:00:15 UTC ]
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Whiting Introduces Changes to Literary Magazine Prizes

The Whiting Foundation's 2023 Literary Magazine Awards will feature a new grant schedule, eligibility requirements, and total number of prizes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Queen Elizabeth II: A Life in Book Reviews

On the occasion of the death of the Queen of England, we've rounded up a handful of reviews of books on the queen and her court that we've run over the years. Continue reading at Publishers Weekly

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