Behind Bloomberg Businessweek’s Site Redesign

After relaunching its print product two years ago, Bloomberg Businessweek recently debuted a redesigned website to reflect the changes readers are seeing in print. A CMS overhaul, upgraded workflow and refreshed home page are all part of the final product. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]

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USA Today Could End Daily Print Edition in 'Five or Six Years,' Editor-in-Chief Says

USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age

[ Advertising Age | 2015-05-20 00:00:00 UTC ]
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Gross and Awesome: Businessweek's Cover Model Goes Topless (for the First Time)

Bloomberg Businessweek's latest cover offers a first for the magazine, according to Josh Tyrangiel, the magazine's editor in chief. This week's cover features @bw's first-ever shirtless male model! http://t.co/EOIqeFKvwB pic.twitter.com/QD2EiKXZFv Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2015-01-22 00:00:00 UTC ]
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People on the Move | 01.15.15

Kurt Soller was promoted to editor of Bloomberg Businessweek's Etc. section. He'd been deputy editor of the section previously. Amelia Lester was promoted to executive editor of NewYorker.com. She'd been with the site since 2009. Time has named Meredith Long its publisher. Long had been leading... Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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Apple CEO Tim Cook speaks out: ‘I’m proud to be gay’

Apple CEO Tim Cook on Thursday published a moving essay in Bloomberg Businessweek in which he publicly announced for the first time that he is gay. Cook is the first CEO of a Fortune 500 company to publicly come out.Cook is famously private and said he doesn’t think of himself as an activist,... Continue reading at PC World

[ PC World | 2014-10-30 00:00:00 UTC ]
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Tim Cook: "I Consider Being Gay Among The Greatest Gifts God Has Given Me"

"While I have never denied my sexuality, I haven't publicly acknowledged it either, until now. So let me be clear: I'm proud to be gay."In an op-ed published Thursday in Bloomberg Businessweek, Apple CEO Tim Cook, the most powerful man in technology, wrote the following:Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-10-30 00:00:00 UTC ]
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HarperCollins Tries Direct Sales

HarperCollins has launched a redesigned website that features a direct sales component. Through the website the publisher has, for the first time, the ability to sell print books directly to consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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BtoB Magazine Becomes Part of Ad Age

BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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Connecting Print and Mobile

Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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New York mag tries Manhattan hand-delivery

New York magazine is trying to remedy rising postal costs and slower postal deliveries by distributing many subscriber copies by hand—at least for Manhattan subscribers with doormen. After a test than began in May, sparked by concerns that post-office cutbacks would only continue to worsen, New... Continue reading at Crains New York

[ Crains New York | 2012-09-28 00:00:00 UTC ]
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Bloomberg Businessweek Eyes Push Into UK Market

Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a “real global brand” by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Bloomberg Businessweek goes magazine-y on the iPhone

Bloomberg Businessweek is testing a question: How well can magazine content work on the iPhone? Magazine companies have jumped feet first into the iPad marketplace, attracted to the idea that a lean-back medium like magazines would work well in a lea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-12 00:00:00 UTC ]
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Behind Bloomberg Businessweek’s Site Redesign

After relaunching its print product two years ago, Bloomberg Businessweek recently debuted a redesigned website to reflect the changes readers are seeing in print. A CMS overhaul, upgraded workflow and refreshed home page are all part of the final product. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
More news stories like this


Magazines Look to TV…Again

With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which... Continue reading at AdWeek

[ AdWeek | 2011-10-18 00:00:00 UTC ]
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Marie Claire to launch biannual fashion magazine

IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next year, including a larger format, a redesigned website and a new biannual fashion magazine. Continue reading at Media Week

[ Media Week | 2011-09-15 00:00:00 UTC ]
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Bloomberg Signs Up For Apple Subscriptions [MediaMemo]

Bloomberg Businessweek's new app gives Apple the terms it wants -- and gives subscribers a reasonably-priced magazine. Imagine that. Continue reading at AllThingsD

[ AllThingsD | 2011-04-11 00:00:00 UTC ]
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BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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