Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
News tagged with: #huge growth #barbara marcus #random house

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Children's book awards finalists annouced

Emerging authors and illustrators have made every category of the New Zealand Post Children's Book Awards this year, alongside their better known counterparts. Continue reading at Stuff

[ Stuff | 2012-02-27 00:00:00 UTC ]
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Book review: 'The Flame Alphabet' by Ben Marcus

The death of language is explored via plague-carrying children and their horror-struck parents in a wildly inventive tale by Ben Marcus.Spend too much time with 24-hour news networks and it's easy to feel that exposure to that much talk can make you sick. Taking the idea a few steps further,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review #flame alphabet #ben marcus

Diagram Prize shortlist revealed

A guide to Estonian socks, an examination of the role of the fungus in Christian art, and a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor &mdash; use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Astronaut Mark Kelly has written a children's book

Mark Kelly, husband of former US Rep. Gabrielle Giffords, will release his children's book about a mouse in space this fall. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-02-22 00:00:00 UTC ]
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Stephen Colbert to pen children's book

and Matthew Flamm - Comedy Central host Stephen Colbert, who has more time on his hands now that he's no longer running for president, will publish his first children's book in May, his publisher, Grand Central Publishing, announced on Tuesday. Viewers of The Colbert Report got the word early... Continue reading at Crains New York

[ Crains New York | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen colbert #colbert report

Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rapid growth

Children's book sales soar in spring half-term break

Sales of children's books rocketed 30% week-on-week as the spring half-term break resulted in... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #self-published writers

Judges revealed for Vintage indie award

The judges been revealed for the Vintage Independent Bookshop of the Year Award, which is to... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

Waterstones holds half-term children's 3 for 2

Waterstones has brought its 3 for 2 offer back for one week, but only on children’s books... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #membership program #marketing campaign