BabyCenter Sold to Ziff Davis Parent J2 Global | News & Notes

J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach "7 in 10 new and expectant moms in the U.S." across its website, newsletters, social media channels and apps—to Everyday Health Group, a division of J2 Global, the Los Angeles-based parent company of Ziff Davis. Neither side is disclosing terms of the deal, which will combine the strength of 22-year-old BabyCenter with a competitor, WhatToExpect.com—based on the bestselling book by Heidi Murkoff—which itself claims to register 60% of all U.S. pregnancies on its apps and website, as well as a community of 13 million engaged users. "This acquisition brings together two influential brands in the pregnancy and parenting space so they can work together to provide the best set of solutions for expecting mothers and families of young children," said Heidi Cho, a former Rodale exec who J2 hired last year as EVP and GM of Everyday Health Group's pregnancy and parenting unit. J2, which did $1.3 billion in revenue with $512 million in EBIDTA last year, acquired Everyday Health Group, then a publicly traded company, in late 2016 for $465 million. Founded in 1997 by a pair of Stanford grads and funded with $13.5 million in venture capital, with an initial focus on media that eventually expanded to e-commerce, BabyCenter had swelled to 175 employees and $35 million in annual revenue when it was sold, in 1999, to web... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-06 18:12:01 UTC ]
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