B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]

Other news stories related to: "B2B Publishers Call to End Data Misuse in Online Ad Auctions"

Playwrights Canada Press Keeps Pace with Publishing Industry

The sole Canadian press that deals exclusively in theatrical works evolves to keep pace with changes in the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this

Publishers Weekly Announces 2022 Star Watch Honorees

This year's honorees come from all parts of the publishing industry and will be saluted at an event set for November 15 in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-19 04:00:00 UTC ]
More news stories like this

She’s 80 Years Old, She’s Furious, and She Just Published Her First Book

Jane Campbell on why more angry, sexy old ladies is exactly what the publishing industry needs. Continue reading at Slate

[ Slate | 2022-10-15 09:50:00 UTC ]
More news stories like this

Can Black Literature Escape the Representation Trap?

A crop of recent novels strains against the expectations of a publishing industry attempting to embrace diversity. Continue reading at The New York Times

[ The New York Times | 2022-10-13 09:00:06 UTC ]
More news stories like this

Global 50: The World Ranking of the Publishing Industry 2021

PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
More news stories like this

Meet Alex Aster, The TikToker Changing The Publishing Industry For The Better

The Colombian-American author's new book "Lightlark" was rejected numerous times — until she went directly to her readers for support. Continue reading at HuffPost

[ HuffPost | 2022-09-15 09:45:12 UTC ]
More news stories like this

Is the Publishing Industry Broken?

As houses across the industry start recalling staff to their offices, publishing professionals are pushing back against low pay, heavy workloads, and an increasingly stifled corporate environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
More news stories like this

Good news for books: The Washington Post’s book section is back!

Sometime around 2006, everyone in publishing began to lament the death of the book section. In the face of declining readership, budget cuts, and mergers, newspapers began to realize that book review sections did not bring in enough ad revenue to cover their costs and so cut and culled until... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-26 16:03:34 UTC ]
More news stories like this

How to Get Published

The mainstream publishing industry is intimidating. How does a writer break in? Follow Jessamine Chan’s “The School for Good Mothers” through the roller coaster of its creation. Continue reading at The New York Times

[ The New York Times | 2022-08-25 18:20:53 UTC ]
More news stories like this

Penguin Random House’s C.E.O. Defends Bid to Buy Simon & Schuster

Madeline McIntosh argued that the publishing industry extends far beyond its biggest players, and that the government has focused on a tiny sliver of deals. Continue reading at The New York Times

[ The New York Times | 2022-08-15 22:30:20 UTC ]
More news stories like this

Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’

As Salman Rushdie struggles with his injuries, the world publishing industry demands protection for the freedom to publish. The post Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-15 14:59:48 UTC ]
More news stories like this

Showdown: DOJ’s Bid to Block PRH Acquisition of S&S Is Heading to Trial

With oral arguments set to begin on August 1, the closely watched case holds major implications for a publishing industry grappling with consolidation and for government regulators facing growing calls for more vigilant antitrust enforcement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
More news stories like this

How TikTok Became a Best Seller Machine

#BookTok, where enthusiastic readers share reading recommendations, has gone from being a novelty to becoming an anchor in the publishing industry and a dominant driver of fiction sales. Continue reading at The New York Times

[ The New York Times | 2022-07-01 13:38:09 UTC ]
More news stories like this

Frederick Douglass Books, a new imprint, will publish nonfiction by writers of color.

Forefront Books and the Frederick Douglass Family Initiatives are teaming up to form Frederick Douglass Books, a publishing imprint meant to “establish a pathway for Black and Brown authors” into the publishing industry, the two organizations announced in a press release last week. The imprint... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-16 13:04:40 UTC ]
More news stories like this

U.S. Book Show: Pondering a Healthy Publishing Industry

Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this

Black Lives Matter Spurs a Publishing Awakening

David Unger, director of the Publishing Certificate Program at the City College of New York, highlights how Black Lives Matter woke up the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
More news stories like this

Paper Shortage, Workforce Issues Tackled in Webinar

The publishing industry faces continuing supply chain issues and paper shortages, while another set of challenges has appeared in early 2022, in the form of employee resignations and work-life balance issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
More news stories like this

Heading to London Book Fair: Diversity in UK Publishing

As the UK publishing industry prepares for its annual encounter with many colleagues from other markets, a look at UK book business diversity. The post Heading to London Book Fair: Diversity in UK Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-01 19:24:36 UTC ]
More news stories like this

Stop moaning about sensitivity readers – if there was diversity in publishing we wouldn’t need them | Juno Dawson

Since 2011, all my book editors have been white. Why wouldn’t I want another perspective on the characters I invent?Until a few years ago, only publishing industry insiders would have understood the role of the sensitivity reader. Then came American Dirt. The Jeanine Cummins novel sold to a US... Continue reading at The Guardian

[ The Guardian | 2022-03-08 09:00:06 UTC ]
More news stories like this