A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
Novelist Jacinda Townsend and writer James Bernard Short join co-hosts Whitney Terrell and V.V. Ganeshananthan to talk about the movie American Fiction, which is based on the novel Erasure by Percival Everett. Townsend and Short discuss how the film addresses race in the publishing industry via... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-08 09:08:33 UTC ]
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Black publishing industry figures weigh in on ERASURE and AMERICAN FICTION, Becky Chambers gets a Folio edition, and more, today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-06 15:31:08 UTC ]
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Ottawa is working through an AI inquiry while Canada's publishing industry is 'still waiting for ministers to honor their commitment.' The post Canada Calls for AI Input With Copyright Needs Still Unmet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-16 13:58:06 UTC ]
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In one of Electric Lit’s most-read essays of the year, “Black Women Are Being Erased From Book Publishing,” Jennifer Baker examines the publishing industry in the wake of the Black Lives Matter movement in 2020. She holds the publishing industry accountable for appointing high-profile Black... Continue reading at Electric Literature
[ Electric Literature | 2023-12-21 12:15:00 UTC ]
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Even in a year that saw scores of departures from the publishing industry of well-known figures, booksellers around the country were stunned when Hachette Book Group announced in June that its longtime head of field sales and account marketing, Karen Torres, would retire in mid-July after a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Jim Milliot, PW’s outgoing editorial director, has been awarded the first-ever Frederic G. Melcher Lifetime Achievement Award for his decades of work covering the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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PW’s outgoing editorial director reflects on how tech and consolidation have reshaped the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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These prolific children's book authors have written hundreds of books over decades working in the publishing industry! Continue reading at Book Riot
[ Book Riot | 2023-12-07 11:30:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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At a 45-minute hearing on November 29, lawyers for a coalition of plaintiff booksellers and publishing industry groups urged the Fifth Circuit Court of Appeals in New Orleans to immediately lift an administrative stay that has allowed Texas's controversial book rating law to take effect despite... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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The senior editor at Simon & Schuster, who acquired NBA finalist ‘Temple Folk’ after putting out a call for submissions on Instagram, wants to make the publishing industry more transparent and accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Attorneys for a group of booksellers and publishing industry associations argue that a district court in Texas correctly enjoined HB 900, and that the injunction should be allowed to stand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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The internet's "enshittification," as veteran journalist and privacy advocate Cory Doctorow describes it, began decades before TikTok made the scene. Elder millennials remember the good old days of Napster — followed by the much worse old days of Napster being sued into... Continue reading at Engadget
[ Engadget | 2023-11-05 15:30:18 UTC ]
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The former English professor says there has been a learning curve moving from academia to the publishing industry, but she feels energized by the challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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The Mountains & Plains Independent Booksellers Association's fall conference in Denver was filled with high energy for its 400 total participants, as publishing industry veterans met up with the next generation of booksellers inside and outside the exhibit hall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
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Publishing attorney Lloyd J. Jassin examines what artificial intelligence will mean for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday
[ Digiday | 2023-09-14 15:29:34 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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