Axel Springer’s muscular approach to platforms

The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-09 00:00:00 UTC ]
News tagged with: #platforms appeared #axel springer

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Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek

[ AdWeek | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magnifying glass

Springer launches book metrics tool

Springer has developed a new platform, Bookmetrix, to offer title and chapter level metrics across all of their books. Bookmetrix has been developed in partnership with Altmetric. The data captured on Bookmetrix is displayed on the book pages of Springer's content platform SpringerLink and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book pages #read online #real time

London’s Literary Platform on A Half-Decade of Digital Change

The founders of the UK's Literary Platform reflect on the changes they've seen in digital publishing over the 5 years since launching their consultancy. The post London’s Literary Platform on A Half-Decade of Digital Change appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post london #literary platform #digital change #digital publishing

Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book recommendations #sally green #owen jones

Hearst takes a promiscuous approach to programmatic

The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday

[ Digiday | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic appeared

What Happens When Platforms Turn Into Publishers?

If you&rsquo;re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites&rsquo; traffic, and 75 percent of BuzzFeed&rsquo;s. Now, according to a report in The N ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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Facebook and Publishers Take Cautious Approach to Content Tie-Up

The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook continues #cautious approach #national geographic #coming months

Facebook Messenger as a platform? It's a gamble

Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #facebook advertising #messenger app #f8 conference #publish content

Hearst president David Carey: ‘We’re a content company with a platform mentality’

As Hearst Magazines president, David Carey is constantly on the lookout for growth, from Hearst's longstanding titles, acquisitions and new launches. But publishing a monthly magazine isn't what it used to be. In the first of our media CEO Q&A series, Carey talks about challenging... Continue reading at Digiday

[ Digiday | 2015-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content company #david carey

Should Europe Develop a Pan-European Ebook Platform?

Is a pan-European ebook platform still a viable option? Or has ebook platform development progressed so far that it has rendered the point moot? The post Should Europe Develop a Pan-European Ebook Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable option

Bloomberg’s Justin Smith: ‘Platforms have done a better job at media.’

It's been a year since Justin Smith became Bloomberg Media's global CEO with the mandate of raising the financial news and information brand's awareness with business executives. We chatted with him about how publishers can Facebook-proof their business, why print still has a future, and working... Continue reading at Digiday

[ Digiday | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #post bloomberg #justin smith

Deadline approaches for BIA submissions

Companies submitting nominations for the Bookseller Industry Awards have just over a week to go to complete their entries. The awards, now in their 10th year, recognise excellence in the book business. Continue reading at The Bookseller

[ The Bookseller | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deadline approaches #10th year #recognise excellence #book business

S&S Launching Platform-Building Imprint

North Star Way will offer workshops, apps, and original videos and audiobooks, among other services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Trade reacts to Macmillan-Springer deal

Last week’s revelation that Holtzbrinck will partner with Springer to create a new, combined publishing company sprang a surprise on the industry. Continue reading at The Bookseller

[ The Bookseller | 2015-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade reacts

ePubDirect Offers Irish School Own Ebook Platform

ePubDirect has developed a proprietary digital ebook platform especially for its local primary school, St. Columba’s, in Cork, Ireland. The post ePubDirect Offers Irish School Own Ebook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform

Ebook Platforms Know What, When and How You Read

A panel at Digital Book World last week offered several insights on how ebook platforms are analyzing user data and what they have discovered. The post Ebook Platforms Know What, When and How You Read appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read appeared #ebook platforms

A Data Scientist Explains Some Approaches to “Big Data”

Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #million copies #million books

Springer Science & Business to Merge with Macmillan Science & Education

A merger between Springer Science & Business and Holtzbrinck will form a new global science and education publisher with annual sales of 1.5 billion euros The post Springer Science & Business to Merge with Macmillan Science & Education appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education publisher #annual sales

Macmillan Science and Education to merge with Springer Science+Business Media

Holtzbrinck Publishing Group and BC Partners have reached an agreement to merge Springer Science+Business Media (owned by funds advised by BCP) with the majority of Holtzbrinck-owned Macmillan Science and Education, namely Nature Publishing Group, Palgrave Macmillan and the global businesses of... Continue reading at The Bookseller

[ The Bookseller | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan education #macmillan science #bc partners #palgrave macmillan