AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing

M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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Print Unit Sales Rose 9.7% in Late November

Driven once again by gains in fiction, unit sales of print books rose 9.7% in the week ended Nov. 27, 2021, over the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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Unit Sales Rose 9.7% Last Week Led by Adult Fiction

Facing difficult comparisons to last year when Barack Obama's 'A Promised Land' was piling up huge sales numbers, unit sales still increased 9.7% last week over 2020 as adult fiction sales jumped 35.3%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #week led #adult fiction #barack obama #promised land


Obituary: Big Apple Founder Luc H.M. Kwanten

Belgian scholar and the joint founder and executive director of the Big Apple Agency, Luc Kwanten,died November 22, at his home in Shanghai, China. He was 78. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-29 05:00:00 UTC ]
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'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Lawmakers Expand Inquiry into Library E-book Market

After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Print Units Rose 11.7% in Mid-November

Gains in all categories led to an 11.7% increase in unit sales of print books in the week ended Nov. 13, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #categories led #7% increase #print books


Book-ish raises funds to secure future before property goes on market

The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 16:44:18 UTC ]
More news stories like this | News stories tagged with: #secure future #open market #raising funds #independent bookshop


Print Book Sales Rose 11.7% Last Week

Gains in all categories led to a 11.7% increase in unit sales of print books last week over the week ended November 14, 2020, at outlets that report to NPD BookScan. It was the second consecutive week of double-digit sales increases compared to 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week #categories led #7% increase #print books


Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #abrams books #bloomsbury publishing #candlewick press #chronicle books #bloomsbury


Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
More news stories like this | News stories tagged with: #macmillan


Bodley Head wins six-way auction for historian Stanmore's debut on practical magic

The Bodley Head has landed historian Tabitha Stanmore's debut, Cunning Folk: Life in the Era of Practical Magic, after a six-way auction. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 12:33:10 UTC ]
More news stories like this | News stories tagged with: #practical magic #bodley head


“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | News stories tagged with: #marlowe granados #happy hour #verso books #main gripe #publishing world #verso


Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | News stories tagged with: #psychological thriller


Print Book Sales Rose 12% Last Week

In another indication that consumers may be doing their holiday shopping early, unit sales of print books rose 12% last week over 2020. All major categories had increases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #major categories


Print Units Rose 12% at October’s End

With all categories posting increases, unit sales of print books rose 12% in the week ended Oct. 30, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Clifford wins Bread & Roses Award for Radical Publishing

Ellen Clifford has won the Bread & Roses Award for Radical Publishing with her book The War on Disabled People: Capitalism, Welfare and the Making of a Human Catastrophe (Zed Books). Continue reading at The Bookseller

[ The Bookseller | 2021-10-29 01:12:22 UTC ]
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Are Customers Shopping Early? Unit Sales Rose 7% Last Week

With all segments except adult nonfiction posting gains, unit sales of print books rose 7% last week over the week ended October 24, 2020. The increase could indicate that consumers are heeding warnings that they should buy holiday gifts early to avoid missing out on items due to shortages... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-28 04:00:00 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen