Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs

From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the release at the end of last year of its useful survey of European book fairs, Aldus ... The post Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
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Lovereading axed from Amazon affiliates scheme

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[ The Bookseller | 2013-05-31 00:00:00 UTC ]
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Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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Children reading more on screen than print, NLT finds

The growth in children’s digital reading is an “opportunity for publishers rather... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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An App That Turns Digital Reading Into A Social Activity

Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company

[ Fast Company | 2013-05-13 00:00:00 UTC ]
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Debut-heavy list for R&J summer promotion

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[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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NLT evaluates Reading Stars scheme

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[ The Bookseller | 2013-05-07 00:00:00 UTC ]
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Are Extravagant Publisher’s Stands at Book Fairs Worthwhile?

Do extravagant stands at book fairs make a difference? Are they a mere splurge, or might they spark the interest of an investor or catch the eye of an author or agent? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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E-Reading Rainbow: Hachette to bring entire ebook catalog to public libraries

If you're still balking at the cost of download-to-own ebooks, and would rather stick to the tried-and-true library lending system, then this Hachette news is for you. Come next Wednesday, the entirety of Hachette's ebook catalog -- over 5,000 titles -- will be made available to nonprofit... Continue reading at Engadget

[ Engadget | 2013-05-02 00:00:00 UTC ]
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Egypt’s Ibrahim Issa on Reading and Writing After the Arab Spring

Egyptian journalist and bestselling author Ibrahim Issa believes the Arab Spring has added religious oppression to the existing political hardships of the region. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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Amazon reportedly launching in Russia, goes on Kindle-related hiring spree

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Open Road expands European partnerships

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[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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AAP reports ebooks now account for over 22 percent of US publishers' revenue

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[ Engadget | 2013-04-13 00:00:00 UTC ]
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Survey: Squeeze on children's reading for pleasure

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[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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Reading agency launch library exploration game

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[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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Foreign Affairs Launches Special Collection for iPad

Foreign Affairs will cover topics like crises in the Middle East, arms treaties and international law--and now they're writing about Game of Thrones. Continue reading at Folio Magazine

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Google reportedly halts print editions of Frommer's guidebooks

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[ Engadget | 2013-03-22 00:00:00 UTC ]
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Sony ends 20p promotion

Amazon is raising prices on its 20p ebooks after Sony ended the 20p promotion on its own eReader... Continue reading at The Bookseller

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ePublishing Acquires B2B Audience Network

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How Bookshop Windows Can Support Digital Promotion Campaigns

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Amazon's Kindle Gets Exclusive Role In New PTA Family Reading Program

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