On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'
[ Fast Company | 2017-05-04 00:00:00 UTC ]
News tagged with:
#bottom line
In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real world
#facebook --
By Lynn Rosen It was a powerhouse session at our magazine keynote presentation this year at the Publishing Business Conference. We asked four top execs to speak to the topic of Facing the Future, and to share some... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lynn rosen
#top execs
In a filing last week, attorneys for the states and consumer class put Apple’s estimated damages for its role in an ebook price-fixing conspiracy with publishers at nearly $308 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book revenue
Editors, designers, and publicists spend their days refining and supporting a writer’s art—his or her book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
More news stories like this |
Over the past five years several bargain book wholesalers have closed their doors, along with one of their largest customers: Borders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bargain books
There was a markedly optimistic tone at this year’s fall regional conferences and trade shows, held from September 20 to October 12 in airport hotels and conference centers from the Big Easy to Portland, Ore., and Providence, R.I. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade shows
#big easy
Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#research carried
#digital publishing
The 2013 Frankfurt Book Fair was a busy one, despite another modest decline in trade visitors Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#busy fair
#lower attendance
#trade visitors
From India to China, Brazil to Finland, find out what the publishing industry is talking about in our Friday Show Daily from the Frankfurt Book Fair 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
If there a theme emerged from the deal-making at this year’s Frankfurt Book Fair, it was the dominance of HarperCollins as a buyer of big books, and of William Morris Endeavor as the seller of those books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big books
Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#complete coverage
On the second day of the 2013 Frankfurt Book Fair, we bring you news of book deals, interviews with CEOs and more. Download the issue to read more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#complete coverage
Publishing Perspectives show daily for this Wednesday at the Frankfurt Book Fair includes conference reports and info on Brazil's Guest of Honor exhibition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
More news stories like this |
Download our special Frankfurt Book Fair show daily focused on digital publishing. Read interviews with CEOs, digital experts and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#digital experts
Roughly the same portion of adult Americans read at least one book in 2012 as did in 2008, but the share of adults who read at least one work of literature last year fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult reading
More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
More news stories like this |
It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
More news stories like this |
Wiley president and c.e.o. Steve Smith has said the company's first quarter of the fiscal... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wiley president
#steve smith
Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#past decade