A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
As Barnes & Noble fights for its future, the publishing industry is holding its breath. Continue reading at The New York Times
[ The New York Times | 2012-01-29 00:00:00 UTC ]
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They say everything is bigger in Texas, and that certainly held true for the issues facing librarians at the American Library Association’s 2012 Midwinter Meeting, held January 20–24 in Dallas. In a climate of stretched budgets, ever-more-complex technology, copyright and legislative issues, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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Matteo Berlucchi, chief executive of the social e-retailer Anobii, has urged publishers to drop... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Digital services and expansion into emerging economies are leading Pearson’s economic... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Faber, Nosy Crow, Dorling Kindersley and Harvill Secker were the winners at the FutureBook... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Online-only news sites received moreand more positiveonline buzz than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Good Housekeeping has launched a £25,000 competition for budding novelists in association... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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When Penguin announced last week that it was disabling library ebook lending on the Kindle and pulling its latest ebook titles from all library lending platforms, libraries and readers took the hit, but to some observers they were collateral damage in a fight between publishers and Amazon about... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 15/11/2011 - 09:30 Books apps from Faber, NosyCrow, Penguin, HarperCollins and Transworld have been shortlisted for the FutureBook Innovation Awards, while new companies including 24Symbols, Anobii, and Unbound have been shortlisted in the... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/11/2011 - 08:25 The Australian Competition and Consumer Commission (ACCC) has joined the UK's Office of Fair Trading in giving the go-ahead to Amazon's acquisition of the Book Depository. In its ruling, it said "the proposed acquisition was... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 24/10/2011 - 09:30 Northern Lights author Philip Pullman has launched an attack on the government's library policy, telling campaigners they were fighting a "war against stupidity", and criticising Brent council for "political bullshit" over... Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 13/10/2011 - 12:50 Brent library campaigners have vowed to fight on despite losing their judicial review claim against the closure of six libraries in the High Court this morning (13th October). Campaigner Samantha Warrington said Mr Justice... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:20 Gardners will launch its consumer marketing campaign for Hive next Wednesday (October 12th) with an online competition with crime fiction author Mark Billingham. The campaign is called "Have the Last Word", with Billingham... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Low price, Amazon Silk browser and promising ecosystem of movies, apps and books make the Fire stand out in a crowd. Continue reading at PC World
[ PC World | 2011-09-29 00:00:00 UTC ]
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Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UKs biggest commercial womens novelists... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
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Apples App Store has added another product to its portfolioMartha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
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