Aster harnesses positive thinking with The PMA Method

Aster has acquired The PMA Method by Faisal Abdalla, a Nike master trainer and Ellie Goulding's personal trainer. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-11-04 00:00:00 UTC ]
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Other Publishing stories related to: 'Aster harnesses positive thinking with The PMA Method'


Monica Ali: Reckoning with the Insidious Myth of Positive Discrimination

I was on my way to a meeting when I bumped into an old acquaintance. After a few minutes chat, not wanting to be late, I said I had to go. “Let’s catch up soon,” she said. I said I’d like that. “Hey, listen,” she said, “have you heard—apparently Random House has a new policy […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-24 08:50:53 UTC ]
More news stories like this | News stories tagged with: #monica ali #random house


Deborah Moggach | 'I do think we mistake solemnity for seriousness'

In her latest novel, author and screenwriter Deborah Moggach delves into the relationship between us and those who care for us. Continue reading at The Bookseller

[ The Bookseller | 2019-06-26 00:42:18 UTC ]
More news stories like this | News stories tagged with: #deborah moggach


I used to believe in hustle porn, and now I think it’s the antithesis of the American Dream

The pursuit of happiness shouldn’t come at the expense of one’s health and relationships, argues VisumCx founder and CEO. We all want to be happy. You’ve probably watched movies about seeking it, read books on what you need to do to achieve it, and listened to songs about finding it. If you’re... Continue reading at Fast Company

[ Fast Company | 2019-06-20 13:00:03 UTC ]
More news stories like this | News stories tagged with: #american dream #read books #read book


BookExpo 2019: Susannah Cahalan's Unscientific Method

What do you do when one of your idols turns out to be a fake? How do you reconcile his influence on you, and on the world, with his dishonesty? These questions drive journalist Susannah Cahalan’s forthcoming book 'The Great Pretender' (Grand Central, Nov.). Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Abi Elphinstone | 'I think it is important to write about characters who pick themselves up'

Abi Elphinstone discusses her new Middle Grade series, inspired by the Scottish wilds of her youth. Continue reading at The Bookseller

[ The Bookseller | 2019-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #abi elphinstone


Dear Will… creative writing courses matter more than ever (but not for the reasons you think)

After Will Self lambasted creative writing courses for failing to provide their students with a living, MA Creative Writing course director Julia Bell pens her response. Continue reading at The Bookseller

[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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Williams hails 'forward thinking' Women's Prize shortlist, but accident-hit Mosse misses celebration

Women's Fiction Prize co-founder Kate Mosse missed last night's celebration for the 2019 award shortlist after being knocked off her bike in central London. Continue reading at The Bookseller

[ The Bookseller | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prize shortlist #central london


Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #trojan horse #dive deeper #sales reps #important part


Conde Nast positions itself as the new primetime TV

It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular series #third-party measurement #drucker mann #company plans


The Green New Deal’s supporters hope to harness power of narrative with Federal Writers’ Project

The ambitious proposal echoes the legendary 1930s-era New Deal project that employed such greats as Ralph Ellison, Saul Bellow, and Zora Neale Hurston. Any collective plan to avert planetary disaster will first need to harness the full powers of storytelling and mythology if it’s going to stand... Continue reading at Fast Company

[ Fast Company | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main lesson


Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #underprivileged neighborhoods #cash cow


Farhan Zaidi thinks Connor Joe can follow the Max Muncy model with Giants

In the final week of February, in a hotel in Las Vegas, Farhan Zaidi lobbied free-agent outfielder Bryce Harper to spend the next decade with the San Francisco Giants. When Harper declined San Francisco’s $310-million offer for a more lucrative contract with the Philadelphia Phillies, Zaidi... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final week #las vegas #lucrative contract #philadelphia phillies


Publishing needs more design thinking

Nathan Fulwood, co-founder of creative consultancy CreateFuture, explains how a creative problem-solving approach can benefit publishers.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #design thinking #benefit publishers


Why class is a far bigger problem in publishing than you think

Dave O'Brien investigates the hidden barriers that have resulted in major underrepresentation in publishing. Continue reading at The Bookseller

[ The Bookseller | 2019-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger problem


Isabella Hammad | 'I think it’s best to take the hype with a pinch of salt'

A sprawling first novel by Isabella Hammad, set in Palestine and Paris in the early 20th century, feels both contemporary and classic—and its roots are close to the Londoner’s home. Continue reading at The Bookseller

[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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Brussels Book Fair’s Gregory Laurent: ‘Forward-Thinking Projects’

'Brussels is like a village and we want to create something more intimate, where contact can be direct, and partnerships can be built,' says the director of Brussels' 50-year-old book fair. The post Brussels Book Fair’s Gregory Laurent: ‘Forward-Thinking Projects’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-04 00:00:00 UTC ]
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Barefoot strengthens position in UK market with Abrams sales deal

US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller

[ The Bookseller | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #sales partnership


4 audiobooks with positive messages for the new year

Three novels and one nonfiction audiobook provide inspiration and hope as we ease into 2019. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-02-04 00:00:00 UTC ]
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HCG harnesses environmental trend with plastic pollution book

Hachette Children’s Group (HCG) has acquired a book about plastic pollution by author-illustrator Neal Layton. Continue reading at The Bookseller

[ The Bookseller | 2019-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #group hcg


Bloomberg Media's CRO thinks it's a great time to be a publisher

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #google play #rss feed #content producers