Ashley Furniture came to the Super Bowl this weekend to takeover the Dawg House Saloon & Sports Book inside the Resorts World casino. This is the largest activation in the brand's history around the game, according to its director of brand activation field marketing, Alexa Richardson. It decked the restaurant in its signature orange color... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-12 10:35:48 UTC ]
The Telegraph Sports Book Awards has announced a new prize for children’s titles and made the National Literacy Trust its charity partner for 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:25:53 UTC ]
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Sports media will rush to embrace gambling in 2020. With sports book operators hungering for new customers in a growing Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-26 16:15:53 UTC ]
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Tyson Fury and Ben Stokes have been longlisted for Autobiography of the Year at the Telegraph Sports Book Awards 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 23:09:52 UTC ]
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Duncan Hamilton has become the first person to win the William Hill Sports Book of the Year three times after he scooped the 2019 prize for The Great Romantic (Hodder & Stoughton). Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 18:37:26 UTC ]
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Hodder & Stoughton has scooped two nominations on this year’s William Hill Sports Book of the Year Award shortlist. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 17:35:28 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. They can Dish Network it out, but they can take it? In the latest... Continue reading at Advertising Age
[ Advertising Age | 2019-09-28 16:15:43 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Two-time winners Donald McRae and Duncan Hamilton are in line for a historic treble after making the 12-strong longlist for the £30,000 William Hill Sports Book of the Year 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 03:37:08 UTC ]
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Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek
[ AdWeek | 2019-09-05 20:28:29 UTC ]
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Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
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