As Magazines Seek New Footing During the COVID-19 Crisis, Newsstands Try to Hang On

For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was, and for many magazine publishers, the newsstand accounts for less than 10% of overall revenue. The drop in newsstand sales has been precipitous and consistent, double-digit year-over-year declines have been par for the course for more than a decade. Still, there have been outliers, such as good performers at Bauer Media Group with Women’s World and First for Women, as well as Meredith’s People, along with a shrinking list of other titles that are still able to generate worthwhile revenue. But now, as COVID-19 continues to disrupt every corner of the economy, questions about the viability of the newsstand are glaring. Initially, CEO of Bauer Media Group, Steven Kotok, suggests there was a slight uptick in sales as shoppers prepared to hunker down. Likewise, Meredith Magazines president, Doug Olson, acknowledged the same trend. But both implied they don’t anticipate that being a long-term trend. “We aren’t sure,” Kotok candidly admits. “We wouldn’t be surprised if we saw some decline due to foot traffic.” With non-essential businesses remaining closed in most states, Olson recognizes what was behind the short-lived uptick. “At first there were a lot of people standing in line and... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
News tagged with: #greater good #supply chain #entire ecosystem #things return #road ahead #hearst

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"Promo Pages" On the Rise in Consumer Magazines

The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Desmond's magazine sale called Project Odyssey

Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. Continue reading at Media Week

[ Media Week | 2011-03-28 00:00:00 UTC ]
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Amazon Appstore for Android Opens, Magazines Wait

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[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Japanese book trade facing worst crisis since WWII

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[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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ABC Board Changes Advertising Requirement for Digital Magazines

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[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Academic bookselling at "crisis point" - Myers

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[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

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[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Zinio CEO Explains Newsstand Downtime

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[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Dennis Buys Bimonthly Trivia Magazine Mental Floss

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[ Folio Magazine | 2011-03-14 00:00:00 UTC ]
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Greenspun Media Group Launches Weekly Regional Business Magazine

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[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Zinio Newsstand Back Up After Some Services Down For Four Days

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[ Folio Magazine | 2011-03-09 00:00:00 UTC ]
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Want more women writers in magazines? Get more female editors.

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