As Magazines Seek New Footing During the COVID-19 Crisis, Newsstands Try to Hang On

For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was, and for many magazine publishers, the newsstand accounts for less than 10% of overall revenue. The drop in newsstand sales has been precipitous and consistent, double-digit year-over-year declines have been par for the course for more than a decade. Still, there have been outliers, such as good performers at Bauer Media Group with Women’s World and First for Women, as well as Meredith’s People, along with a shrinking list of other titles that are still able to generate worthwhile revenue. But now, as COVID-19 continues to disrupt every corner of the economy, questions about the viability of the newsstand are glaring. Initially, CEO of Bauer Media Group, Steven Kotok, suggests there was a slight uptick in sales as shoppers prepared to hunker down. Likewise, Meredith Magazines president, Doug Olson, acknowledged the same trend. But both implied they don’t anticipate that being a long-term trend. “We aren’t sure,” Kotok candidly admits. “We wouldn’t be surprised if we saw some decline due to foot traffic.” With non-essential businesses remaining closed in most states, Olson recognizes what was behind the short-lived uptick. “At first there were a lot of people standing in line and... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-07 15:37:04 UTC ]

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At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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BISG Annual Meeting Tries to Make Sense of the Supply Chain

This year’s BISG annual meeting, held April 26 at the Harvard Club in New York City, surveyed a range of trends across the publishing supply chain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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The potato solution: how the Guardian switched to biodegradable packaging

In January, the Guardian became the first national newspaper to use recyclable packaging. Here, the team behind the change explain how it came about – and how readers have respondedAs part of a pioneering move to reduce plastic waste, the Guardian’s print edition will no longer be sold in... Continue reading at The Guardian

[ The Guardian | 2019-02-09 00:00:00 UTC ]
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There Is No Good Way to Stop China From Planting Microchips in American Electronics

Cybersecurity is full of hard problems, but perhaps none so difficult as securing the supply chain for our electronic devices. That’s why the report published this week by Bloomberg about Chinese spies secretly planting microchips in American electronics in order to conduct espionage is so... Continue reading at Slate

[ Slate | 2018-10-05 00:00:00 UTC ]
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BISG’s Annual Meeting: Making 2018 Our ‘Metadata Year’

'In an industry where everything is returnable, why are we out of stock so often?' is the kind of question tackled at the Book Industry Study Group's annual meeting last week, focus on the supply chain. The post BISG’s Annual Meeting: Making 2018 Our ‘Metadata Year’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-01 00:00:00 UTC ]
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Why German publishers aren’t worried about the GDPR

"I expect in the first quarter we will start seeing the active removal of vendors from the supply chain." The post Why German publishers aren’t worried about the GDPR appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
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‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory

Some supply-side platforms (SSPs) resell inventory and misstate which publishers they represent. This makes the supply chain more opaque and creates another ad tech tax for buyers. To get around this problem, publishers say they must be clear in their contracts how vendors utilize their... Continue reading at Digiday

[ Digiday | 2017-02-16 00:00:00 UTC ]
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Gardners’ Bob Jackson: ‘To Identify New Retailers’

Leading a team that 'works hard to simplify and enhance the supply chain,' Gardners' Bob Jackson prepares for Frankfurt Book Fair's The Markets: 'online and on the high street.' The post Gardners’ Bob Jackson: ‘To Identify New Retailers’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
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‘Habits of Culture’ and the Digital Dynamic: Spain’s José Manuel Anta

The impact of digital, the population's loss of 'cultural habits' and challenges to the supply chain: José Manuel Anta tells us about Spain's book market. The post ‘Habits of Culture’ and the Digital Dynamic: Spain’s José Manuel Anta appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-26 00:00:00 UTC ]
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Pelican’s new browser-based reading website takes flight with grace

With subtle interactive features and simple, bold design, Penguin’s resurrected non-fiction imprint places the focus on the reading experienceAfter reading Economics: The User’s Guide by Ha-Joon Chang, published by Pelican Books, I feel confident enough to explain the word “disintermediation”.... Continue reading at The Guardian

[ The Guardian | 2014-11-24 00:00:00 UTC ]
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Amazon Expected to Cut Kindle Fire Orders in Half as New iPad Looms

Sources from Amazon's supply chain in the Far East indicated to DigiTimes that Kindle Fire orders with original device manufacturers are expected to be just 3 million units this quarter. That's half the 6 million units Amazon reportedly shipp ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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PA's Mollet rebuts Myers' distribution claims

Written By: Charlotte Williams Publication Date: Fri, 25/03/2011 - 09:35 The Publishers Association has dismissed Waterstone's m.d. Dominic Myers' view that £150m of costs could be cut from the supply chain as being "vastly wide of the mark". At the recent Independent Publishers Guild... Continue reading at The Bookseller

[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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