Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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#extensively covered
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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#brand safety
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In his keynote address at Frankfurter Buchmesse, WIPO director general Francis Gurry will contextualize IP issues for the world book publishing industry. The post Frankfurt’s 2019 Opening News Conference Features WIPO Chief Francis Gurry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-08 14:53:20 UTC ]
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#post frankfurt
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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#e-mail statement
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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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#presidential election
#news content
#american association
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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#climate activism
#social impact
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Amazon, apparently intent on fostering the illest of will among book lovers, is opening a store directly across the street from Nashville’s Parnassus Books, an independent bookstore founded by Ann Patchett and Karen Hayes in 2011. (Full disclosure: I visited the store for the first time this... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-26 16:58:35 UTC ]
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#parnassus books
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Angelica Gonzalez used to read about a book a year. Then she discovered the Libby app, which allows anyone with a Los Angeles Public Library card to borrow e-books, audiobooks and other electronic media — for free. Now Gonzalez regularly checks out titles and transfers them to her Kindle.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-12 10:00:00 UTC ]
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#audiobook
#e-book
There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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#quality content
Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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#ad community
Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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#core business
#future depends
The US news media devotes startlingly little time to climate change – how can newsrooms cover it in ways that will finally resonate with their audiences?This article is excerpted from a piece published by Columbia Journalism Review and the Nation. The Guardian is partnering with CJR and the... Continue reading at The Guardian
[ The Guardian | 2019-04-22 00:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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#open web
#ad tech
#walled gardens
As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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#underprivileged neighborhoods
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To democratise scholarly publishing, individual academics need to take actionAcademic and scientific research needs to be accessible to all. The world’s most pressing problems like clean water or food security deserve to have as many people as possible solving their complexities. Yet our current... Continue reading at The Guardian
[ The Guardian | 2019-03-28 00:00:00 UTC ]
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#margaret heffernan
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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#apple news
#news service
#magazine industry
#ad experience
The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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#brand appeared
#beast mode
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#revenue streams
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