As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-04-17 17:36:26 UTC ]

Other news stories related to: " As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news "


Axel Springer Repositions as a ‘Media and Tech Company’

Someone needs to do a major rewrite of the Wikipedia article about Axel Springer because it’s not a digital publisher anymore like Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-23 18:00:02 UTC ]
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How Yankee Magazine Turned Loyalty Into Brand Equity

Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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Moby cancels book tour amid Natalie Portman backlash

Bad news, Moby fans: The book tour is off. On his website, the electronic musician announced he was canceling all upcoming appearances. “Moby is canceling all upcoming public appearances for the foreseeable future,” the statement reads. “We apologise for any inconvenience this may cause. All... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-29 21:50:00 UTC ]
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Bookouture signs two new novels from K L Slater

Bookouture has signed two new novels from K L Slater, a writer the digital publisher says has sold one million copies in two years. Continue reading at The Bookseller

[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Q&A: Karen Bender on her short stories that confront hot-button issues

Some writers turn to fiction as a way to escape the nonstop onslaught of (mostly bad) news that Americans are subjected to constantly these days. Karen E. Bender, the novelist and short story writer, is not that kind of writer. Bender’s new short story collection, “The New Order,” takes on a host... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-19 00:00:00 UTC ]
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BuzzFeed loses 11 staff in Australia amid global job cuts

Reporter says every member of the news team received a letter about redundancies on Tuesday morningThe Australian arm of BuzzFeed will have to cut 11 staff as a global downsizing strategy targets 200 of the digital publisher’s international workforce.BuzzFeedOz news reporter Alice Workman said... Continue reading at The Guardian

[ The Guardian | 2019-01-29 00:00:00 UTC ]
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Why yet more books about Nazis and the future make my heart sink | Sam Leith

Publishing micro-genres often reflect the fashions and anxieties of the age – bad news for us literary editorsOne day last week, after I spent the best part of an hour opening two days’ worth of post at my office – I work as literary editor of the Spectator – I posted a peevish tweet: “Can we... Continue reading at The Guardian

[ The Guardian | 2018-09-24 00:00:00 UTC ]
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Video: On BuzzFeed’s ‘Solid Bounce-Back Year’ and Its Plans for the Future

Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek

[ AdWeek | 2018-08-21 00:00:00 UTC ]
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Refinery29 Expands 29Rooms Events To San Francisco, Chicago

There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921, the very 21st century brand reiterated its commitment to providing the best content and... Continue reading at AdWeek

[ AdWeek | 2018-05-03 00:00:00 UTC ]
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BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners

Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-23 00:00:00 UTC ]
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Rupert Murdoch tells Facebook: pay 'trusted' publishers for their content

Amid policy changes at social network, media mogul criticizes it for failing to ‘adequately reward’ publishers that add value and integrityRupert Murdoch issued a new salvo in the row between Facebook and news publishers on Monday, calling on the social media company to pay publishers for their... Continue reading at The Guardian

[ The Guardian | 2018-01-23 00:00:00 UTC ]
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BuzzFeed Responds Perfectly to Facebook's Changes

BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age

[ Advertising Age | 2018-01-13 00:00:00 UTC ]
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The Digital Double Standard

Here's the way I see it: The difference between old and new media publishers (or traditional and digital-native publishers, if you prefer) is that, while both struggle to stay afloat, some new media companies just don't quite realize it yet.I've been thinking about the economics of all... Continue reading at Advertising Age

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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‘In reality, we are a content company’: Football clubs embrace the role of digital publisher

Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-12 00:00:00 UTC ]
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European publishers see ad-blocking rates stabilizing

All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday

[ Digiday | 2016-10-28 00:00:00 UTC ]
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Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers

The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
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More bad news: Meredith Corp. shutters upscale women's magazine

More magazine, which began publishing in 1997 and billed itself as "the magazine for women of style and substance," is shutting down, publisher Meredith Corp. announced Thursday. In a statement, the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2016-02-26 00:00:00 UTC ]
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IEEE: 2016 will be the year of the drone, but there's bad news for MP3 players, digital cameras, and wearables

43 percent of UK consumers expect drones to be the most influential technology in 2016, according to IEEE’s annual survey, with smart phones (38 percent) and 3D printing (31 percent) close behind. The online survey, conducted in November 2015, questioned over two thousand adults to find out what... Continue reading at Betanews

[ Betanews | 2016-01-21 00:00:00 UTC ]
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