Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'

[ Engadget | 2013-04-04 00:00:00 UTC ]
News tagged with: #continue publishing #print formats #full statement #image credit

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The Top 5 most creative brand ideas you need to know about now

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[ Advertising Age | 2019-02-25 00:00:00 UTC ]
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Ebury takes on Dodds' 'thrilling' border conflicts book

Ebury Press has acquired “a thrilling exploration of the border conflicts of tomorrow", entitled Border Wars, by Klaus Dodds, professor of geopolitics at Royal Holloway. Continue reading at The Bookseller

[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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Amblin takes on Parkin's 'secret game' for film

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[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Trump brands NYT 'a true ENEMY OF THE PEOPLE!' Here's what he's mad about now

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Egypt Turns Back Veteran New York Times Reporter

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[ The New York Times | 2019-02-19 00:00:00 UTC ]
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Phoenix chief rises to take the reins at David Fickling Books

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Brand, Eclair and Lette join Comedy Women as judges

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HQ scoops Brand's fruity tribute to 'Dirty Dancing'

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African American children’s books take centre stage at Bologna

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Writers Jimmy Carter, David Evans take home literary Grammy Awards

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[ Los Angeles Times | 2019-02-12 00:00:00 UTC ]
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In EU copyright battle, Google challenges the will of regulators

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Cressida Cowell backs call to share a story for World Book Day

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Is That a Hand? Glitches Reveal Google Books' Human Scanners

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Jill Abramson on media layoffs: 'The villains are Facebook and Google'

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Luath’s Safari continues on the back of prize-winning bestseller by rapper Loki

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Millennial take on female friendship to Ebury Press

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