Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #sales team #real-time bidding

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Print Book Sales Rose 12% Last Week

In another indication that consumers may be doing their holiday shopping early, unit sales of print books rose 12% last week over 2020. All major categories had increases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #major categories


Follett Sells Baker & Taylor to B&T CEO

The makeover of Follett Corp. continues with the announcement that it has sold Baker & Taylor to a private investment company led by Aman Kochar, B&T CEO and president. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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My White Teacher Used A POC Pen Name To Sell Her Book. Should I Have Outed Her?

"This POC author was actually a blond white woman who didn’t seem to think there was anything wrong with her act of brownface." Continue reading at The Huffington Post

[ The Huffington Post | 2021-11-02 13:00:03 UTC ]
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Lockwood leads the Booker shortlist on sales ahead of announcement

With days to go before the winner is announced, Patricia Lockwood’s No One is Talking About This (Bloomsbury Circus) leads the Booker Prize shortlist in sales terms, though all six nominated titles have sold within 5,000 copies of each other outside of lockdown periods. Continue reading at The Bookseller

[ The Bookseller | 2021-10-31 21:25:54 UTC ]
More news stories like this | News stories tagged with: #patricia lockwood #sales terms #lockdown periods


Are Customers Shopping Early? Unit Sales Rose 7% Last Week

With all segments except adult nonfiction posting gains, unit sales of print books rose 7% last week over the week ended October 24, 2020. The increase could indicate that consumers are heeding warnings that they should buy holiday gifts early to avoid missing out on items due to shortages... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-28 04:00:00 UTC ]
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HBG Sales Fell 9% in Q3

Third quarter sales fell 9% at Hachette Book Group for the period ended August 31, 2021, contributing to a 1.2% drop in total sales for Lagardère's publishing group. Despite the quarterly decline, sales for the first nine months of 2021 were up 9% over a year ago for the entire publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-28 04:00:00 UTC ]
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Hachette UK revenues fall 3% in third quarter but Shelley hails 'extremely strong' sales

Hachette UK saw its revenues fall 3% in the third quarter of 2021 compared to the same period last year, although c.e.o. David Shelley said sales were still “extremely strong" and ahead of forecasts, with increased market share. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 21:59:40 UTC ]
More news stories like this | News stories tagged with: #extremely strong #hachette uk #david shelley #hachette


Newton hails record first-half profits and sales at Bloomsbury

Bloomsbury has reported record sales of £100.7m in its interim half-year results with profit growth up by 220%, something c.e.o. Nigel Newton has attributed partly to continued lockdown reading habits and the “phenomenal” impact of TikTok.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 14:20:32 UTC ]
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Rochester and Bayard-White join Hay House as editorial team expands

Hay House UK is expanding its editorial department and has appointed Helen Rochester as editorial director. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 04:55:59 UTC ]
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Rosen and Dunbar team up for 'charming' illustrated poetry collection with Walker

Michael Rosen and Polly Dunbar are teaming up for the first time to create a "charming" illustrated collection of poems for toddlers with Walker Books. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 21:22:46 UTC ]
More news stories like this | News stories tagged with: #michael rosen #walker books #illustrated collection


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Germany's Thalia reports sales uplift, but profits suffer

German book chain Thalia has come through the pandemic in better shape than expected with sales up 7% to more than €1.1bn (approximately £928m) in the 12 months to 30th September in Germany and Austria. Continue reading at The Bookseller

[ The Bookseller | 2021-10-22 15:52:53 UTC ]
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Print Sales Up 2.7% in Mid-October

Unit sales of print books rose 2.7% for the week ended Oct. 16, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Book Sales Prognosis: Good 2021, Uncertain 2022

Book sales should finish 2021 on a good note, but a number of factors could mean softer sales in early 2022, NPD BookScan noted during a webinar on third-quarter sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Print Book Sales Post Another Small Gain

A small gain in adult nonfiction and more fiction increases led to a 2.7% increase in unit sales of print books last week over the comparable week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-21 04:00:00 UTC ]
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Bestselling Author Calls Out 'Senator For Sale' Joe Manchin In Damning Video

Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Print Unit Sales Up 2% in Early October

Unit sales of print books rose 2% in the week ended Oct. 9, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Bookstore Sales Continued to Rebound in August

Bookstore sales continued their 2021 rebound in August, jumping 60.1% over 2020, as schools and colleges began to reopen. Sales were $1.23 billion, up from $770 million a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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