Are publishers ready for Google’s ‘mobile-friendly’ rankings?

For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile screens, users are are less likely to use it for mobile searching. That's potentially bad news for publishers, some of which haven't been as deliberate about staying on the right side of Google's new mobile guidelines. They could get burned. “It would foolhardy for someone who is responsible for mobile optimization or SEO within an unprepared brand to not expect to take a hit,” said Shahzad Abbas, digital media vp at Define Media Group. The post Are publishers ready for Google’s ‘mobile-friendly’ rankings? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-25 00:00:00 UTC ]
News tagged with: #mobile screens #algorithm change

Other news stories related to: "Are publishers ready for Google’s ‘mobile-friendly’ rankings?"


Former 'Friends' writer says the stars were unhappy and purposely tanked jokes they didn't like

A former "Friends" writer's new memoir details her experience on the show at a time when the stars seemed unhappy, and the writers room wasn't so friendly. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-25 01:20:03 UTC ]
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‘A tired old show’: Friends writer claims cast deliberately ruined jokes

Patty Lin says that Jennifer Aniston, Courteney Cox, Matthew Perry and co forced rewrites of gags they didn’t like by performing them badlyFriends may have been a worldwide smash hit that made megastars of its cast, but – according to one of its writers – the actors weren’t always trying their... Continue reading at The Guardian

[ The Guardian | 2023-08-24 10:34:01 UTC ]
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Irresistible Books: Close-Up on Usborne Publishing

For 50 years, Usborne Publishing has created books that are bold, innovative, and highly appealing to young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Meet the Creative Team at Usborne Publishing

PW spoke to the editors and authors at Usborne about the process of bringing each new children’s book into the world, what makes the books unique, and the inherent joys of the work they do. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Longtime Publishing Professional L.D. Clepper Dies at 85

In his long career in book sales and marketing, Clepper worked at Macmillan, Harper & Row, Houghton Mifflin, and Oxford University Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Publisher Salon Grows Revenue After Cutting Resellers

Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek

[ AdWeek | 2023-08-16 11:53:00 UTC ]
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Judge Approves Final Injunction in Publishers, Internet Archive Copyright Case

After more than three years of litigation, it took judge John G. Koeltl just hours to sign off on the parties’ negotiated consent judgment—but not without a final twist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
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Publishers, Internet Archive Submit Proposed Judgment in Copyright Case

More than four months after a federal judge found the Internet Archive liable for copyright infringement, the parties have delivered a negotiated agreement for a judgment to be entered in the case. A final resolution could still be years away, however, as the Internet Archive has vowed to appeal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-14 04:00:00 UTC ]
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The Publishing Industry Has a New Nightmare

Consolidation was supposed to be books’ biggest threat. Is private equity worse? Continue reading at Slate

[ Slate | 2023-08-11 14:00:00 UTC ]
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Ready to Play: Graphic Novel Media Tie-Ins

Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Nicola Sturgeon’s ‘deeply personal and revealing’ autobiography to be published in 2025

Pan Macmillan will publish the former first minister’s as-yet-untitled memoirNicola Sturgeon’s “deeply personal and revealing” memoir will be published in 2025 by Pan Macmillan, after nine publishers bid for it at auction.After her resignation as Scotland’s first minister in February, Sturgeon... Continue reading at The Guardian

[ The Guardian | 2023-08-09 10:49:24 UTC ]
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What the sale of a major American book publisher means for authors, the industry — and you

Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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As New Law Looms, Follett Asks Publishers to Help ‘Rate’ Their Own Books for Sale in Texas

With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
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US Publishers Mourn Bloomsbury’s Adrienne Vaughan

Bloomsbury Publishing president Adrienne Vaughan has died in a boat collision reportedly off the Furore Fjord on the Amalfi Coast. The post US Publishers Mourn Bloomsbury’s Adrienne Vaughan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-04 22:07:51 UTC ]
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New Stephen Hawking children’s book to be published next year

You and the Universe, adapted from his posthumous 2020 Earth Day message, will bring the late physicist’s ‘extraordinary work to life for readers of all ages’A new children’s picture book by Stephen Hawking is due to be published six years after the theoretical physicist’s death.You and the... Continue reading at The Guardian

[ The Guardian | 2023-08-04 12:26:34 UTC ]
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Paul Reubens was writing a memoir that his team is 'hoping' to publish posthumously

Paul Reubens 'finished a first draft' of a memoir about his life and career before he died, a representative for the Pee-wee Herman actor has confirmed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-01 18:13:09 UTC ]
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2023 In Memoriam: Children’s Book Creators and Publishers Remembered

See our tributes to children’s authors, illustrators, and publishers we have lost this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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GPS Air seeks $1.8B in damages in defamation lawsuit vs. European publisher Elsevier

Charlotte-based air-purification company claims false results in study published in Elsevier-owned scientific journal. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-07-31 11:50:24 UTC ]
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British Independent Publisher HopeRoad Opens Fundraising Appeal

London's 13-year-old HopeRoad Publishing, focused on Caribbean, African, and Asian work, announces it's having cash-flow struggles. The post British Independent Publisher HopeRoad Opens Fundraising Appeal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-28 17:14:45 UTC ]
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