Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm Nielsen published in April, 69% of 2,000 senior marketers agreed... Continue reading at 'AdWeek'

[ AdWeek | 2022-05-04 14:24:35 UTC ]
News tagged with: #first-party data #guiding light #nielsen

Other news stories related to: "Are CMOs Confident in Their Data Strategy? It’s Complicated"

Jada Pinkett Smith writing memoir about life, 'complicated marriage to Will Smith'

Jada Pinkett Smith's memoir will take readers on 'a rollercoaster ride from the depths of suicidal depression to the heights of personal rediscovery.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-06 19:59:48 UTC ]
More news stories like this | All news stories tagged with: #memoir #complicated marriage

Indie Presses and Bookstores Discuss Strategies for Success at PNBA

New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #final day #main topics #indie presses

Windows File History review: Free, effective continuous data protection

At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World

[ PC World | 2022-09-06 14:30:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #bottom line #original location #address bar #local storage

NPD and IRI Have Announced an Unnamed Merger in Data and Analysis

Amid news of the NPD-IRI merger, NPD BookScan reports US print holding at 6 percent below 2021’s level in the week ending July 23. The post NPD and IRI Have Announced an Unnamed Merger in Data and Analysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-04 15:57:40 UTC ]
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Why are people on TikTok obsessed with Little Miss quizzes? And are they harvesting my data?

The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes... Continue reading at The Guardian

[ The Guardian | 2022-08-03 06:11:48 UTC ]
More news stories like this | All news stories tagged with: #children’s book #mr men #book characters #tiktok users

Relationships are complicated. I learned it's OK to keep secrets for a time

Michelle Pearson and her husband kept a significant development from their guests to ensure their wedding day remained carefree and special. But eventually, they brought others into their secret. Continue reading at CBC

[ CBC | 2022-07-26 08:00:00 UTC ]
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Tales of complicated rogues — from the lovable to the murderous

Patrick Radden Keefe's essays reflect this unsettling era of mass shootings and terrorism, unaddressed mental health issues and many types of financial corruption. Continue reading at The Washington Post

[ The Washington Post | 2022-07-08 12:00:55 UTC ]
More news stories like this | All news stories tagged with: #mass shootings

The complicated story behind the Kentucky Derby’s opening song

Emily Binhgam’s new book explores the roots of the Kentucky Derby’s anthem. It may not be pretty, but it’s important to know. Continue reading at The Washington Post

[ The Washington Post | 2022-05-03 11:00:33 UTC ]
More news stories like this | All news stories tagged with: #book explores #kentucky derby

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Lively depiction of abolition dissects its competing philosophies and strategies

In "The Color of Abolition," Linda Hirshman explores the antislavery movement through three charismatic characters. Continue reading at The Washington Post

[ The Washington Post | 2022-03-25 12:35:05 UTC ]
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'The DioField Chronicle' is a new strategy RPG that looks like 'Final Fantasy Tactics'

In 1997, Square Enix released one of the finest games of the original PlayStation era in Final Fantasy Tactics. Outside of a handful of remasters and spinoffs, however, the company has been reluctant to return to the genre in a meaningful way. And while we may never get a proper sequel to... Continue reading at Engadget

[ Engadget | 2022-03-09 23:19:51 UTC ]
More news stories like this | All news stories tagged with: #publisher announced #square enix

Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | All news stories tagged with: #nielsen #national tv #big data #measurement company

10 Most Captivating Fictional Frenemies (Or 10 Examples of Humans Being Complicated)

Amelia Morris, author of the new novel 'Wildcat,' recommends 10 novels that explore the thin line between friendship and rivalry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-28 00:00:00 UTC ]
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Media.Monks Strengthens Data Capabilities With 4 Mile Analytics Merger

Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital's fold to bring in its analytics capabilities--as well as data... Continue reading at AdWeek

[ AdWeek | 2022-01-12 10:53:08 UTC ]
More news stories like this | All news stories tagged with: #digital media #software engineering

Creative Access data shows sharp decline in financial stability for publishing staffers

Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 03:20:02 UTC ]
More news stories like this | All news stories tagged with: #sharp decline #under-represented groups #disproportionate impact #10-year anniversary #creative access

Indies Enter Holidays Confident

Despite a number of concerns, many of the more than three dozen indies contacted by PW posted strong Thanksgiving weekend sales increases compared with 2019 and 2020, and even booksellers whose stores saw declines said they were cautiously optimistic about the weeks ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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Amazon's data capture changed industry like never before, FutureBook told

Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 15:38:24 UTC ]
More news stories like this | All news stories tagged with: #publishing ecosystem #futurebook told

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit