APSS Sets Its Sights on Special Markets

Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
News tagged with: #special markets #moved quickly

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Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #expanded version #digital media


U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


A Portrait of an Angry Young Woman Set in Contemporary India

Naheed Phiroze Patel’s debut novel Mirror Made of Rain follows Noomi Wadia, an indignant young woman raised in a Parsi family in India, through a world that is keen to control women and safeguard long-established pecking orders. Since her childhood, Noomi has had a difficult relationship with... Continue reading at Electric Literature

[ Electric Literature | 2022-05-19 11:00:00 UTC ]
More news stories like this | News stories tagged with: #contemporary india #control women #difficult relationship #electric literature #debut novel


Romance Set in the Book World: Is It Just Me, or Is It a Trend?

Books about books have always been super popular, but there are a lot of romance novels set in the publishing world in 2022. Continue reading at Book Riot

[ Book Riot | 2022-04-29 10:34:00 UTC ]
More news stories like this | News stories tagged with: #book world #publishing world


What is it Like to Be a Blind Writer Writing for Sighted Readers?

What is it like to be blind in an industry overwhelmingly dominated by sighted individuals? Jessica Powers, founder and publisher at Catalyst Press, spoke to George Mendoza and Kristen Witucki about crafting stories for sighted readers, finding community and release in fiction, and battling... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-28 08:58:13 UTC ]
More news stories like this | News stories tagged with: #traditional publishing


Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library


Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry


United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
More news stories like this | News stories tagged with: #strong performance #kristen mclean #book market


7 Novels About the Theatre Set in Victorian London

The theatre is a perennially popular setting for novelists and no wonder. The tawdry glamour and sense of spectacle make it a rich gift for any author, but it’s what happens behind the scenes that I find the most interesting. This is particularly true for those novels set on the 19th-century... Continue reading at Electric Literature

[ Electric Literature | 2022-04-14 11:00:00 UTC ]
More news stories like this | News stories tagged with: #novels set #victorian london #electric literature #novelists


London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books


Novels set in the art world highlight our angst over authenticity

"Fake," "Hammer" and “Portrait of an Unknown Lady” are literary thrillers that explore authenticity through the lens, or rather the canvases, of the art world. Continue reading at The Washington Post

[ The Washington Post | 2022-03-24 15:38:03 UTC ]
More news stories like this | News stories tagged with: #novels set #literary thrillers #art world


The year, and the election, that set America’s path for the 21st century

The events of 2000, including the disputed election and the 9/11 hijackers' preparations, "broke" America, Andrew Rice argues. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 12:00:11 UTC ]
More news stories like this | News stories tagged with: #disputed election #21st century


7 Novels Set in the Literary World

At the risk of seeming obnoxiously obsessed with ourselves, writers and readers do tend to love books about writers and readers—especially when those fictional writers and readers behave badly. (It’s no wonder, really, why the Bad Art Friend discourse hit a nerve; so many people were frantic... Continue reading at Electric Literature

[ Electric Literature | 2022-03-11 12:00:00 UTC ]
More news stories like this | News stories tagged with: #love books #electric literature #literary world


‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening

The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
More news stories like this | News stories tagged with: #ipa academy #supporting publishers #digital skills #digital publishing


Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview:  A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
More news stories like this | News stories tagged with: #rights edition #book market


In Roddy Doyle’s ‘Life Without Children,’ the pandemic sets plots in motion

"Paddy Clarke Ha Ha Ha" author Roddy Doyle found inspiration in pandemic lockdowns. Continue reading at The Washington Post

[ The Washington Post | 2022-02-23 12:00:09 UTC ]
More news stories like this | News stories tagged with: #roddy doyle #pandemic lockdowns


Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram content group