Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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Apple raises minimum app prices

Apple has raised its minimum app prices in the UK, Canada and European countries that use the Euro.  Gigaom reports that the minimum app price is now £0.79 in the U.K, €0.99 in the EU, and $1.19 in Canada. Continue reading at The Bookseller

[ The Bookseller | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european countries


Apple iBooks Category Bestsellers, January 4, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 4, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Apple, Google and Facebook lend support and money to Je Suis Charlie campaign

12 people died in an attack on satirical French magazine, Charlie Hebdo on Wednesday. At time of writing, the situation in France is still unfolding, and technology companies have been quick to show their sympathy for the victims whilst voicing support for freedom of speech. Google has donated... Continue reading at Betanews

[ Betanews | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie hebdo #technology companies #print run #financial support


Apple iBooks can now be returned after purchase

Apple has amended its returns policy to allow iBooks to be returned within two weeks of purchase. The policy, which also refers to music on iTunes, affects Apple’s store in the UK, Germany, Italy and France, among others, and appears to have been implemented to comply with the European Union... Continue reading at The Bookseller

[ The Bookseller | 2015-01-01 00:00:00 UTC ]
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Hearst Plans New Print Magazine for Early 2016

Hearst Magazines, publisher of glossy titles like Cosmopolitan and Good Housekeeping, is planning to introduce a new print magazine in early 2016, according to David Carey, the company's president."We're in conversations now with possible joint-venture partners," said Mr. Carey in a memo to... Continue reading at Advertising Age

[ Advertising Age | 2015-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good housekeeping #print launch #print titles #good life


The Power of Words, to Build or to Tear Down

Two January books address the topic of the words we use and their effect on those who hear them, for good or ill. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-29 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, December 21, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 21, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Apple iBooks Category Bestsellers, December 14, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 14, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Has the Tide Turned for Apple?

On Monday, December 15, Apple appeared before the U.S. Court of Appeals for the Second Circuit to argue that the 2013 verdict holding it liable for fixing ebook prices should be reversed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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It’s All About Children’s Education in Incheon, Korea

Incheon, the third-largest city in Korea with around three million people, was the venue for the first International Children’s Education Forum, which ran from December 17 to 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international children #million people


Apple case appeals, judges query Amazon role

The US judges hearing Apple's appeal against its price-fixing conviction have asked questions about the role of Amazon in the ebook market, giving hope for the appeal, it has been reported. Continue reading at The Bookseller

[ The Bookseller | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Will the Apple ebook price-fixing case be turned upside down?

During an appeals court hearing on the Department of Justice's price-fixing case against Apple, some judges argued against the DOJ, asserting that Apple was simply challenging 'predatory' pricing from rival Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price-fixing case #rival amazon


At Hearing, Second Circuit Questions E-book Case Against Apple

At Apple's appeal hearing Monday in its ebook price-fixing case, Second Circuit Judge Dennis Jacobs aggressively questioned DoJ attorney Malcolm Stewart, and repeatedly referred to Amazon as a "monopolist." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-14 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, December 7, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 7, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Can Apple Win Its E-book Appeal?

On Monday, December 15, Apple will finally get their crack at overturning their 2013 ebook price-fixing judgment, with oral arguments scheduled before the Second Circuit Circuit Court of Appeals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book appeal


Apple iBooks Store: The Most Downloaded Titles of 2014

Books by John Green and Michael Lewis were the most-downloaded paid titles in the iBooks store this year. James Patterson topped the free download list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green #michael lewis #ibooks store


Apple reveals iBooks bestsellers in UK

Apple’s iBooks store in the UK has released its "Best of 2014" list showing that titles with film tie-ins led to the highest sales on the platform among paid-for titles. In fiction, The Fault in Our Stars by John Green (Penguin) sold the most units on the UK iBooks platform in 2014, followed by... Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks store #highest sales #book thief #film releases


Mark Zuckerberg defends free Facebook, fires back at Apple and Ello

When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends w... Continue reading at Engadget

[ Engadget | 2014-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #security concerns


Apple iBooks Category Bestsellers, November 30, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 30, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


We Build The City: ALA Midwinter Spotlight

In a popular post last month on Motherlode, the New York Times's parenting blog, Luisa Colón made a surprising admission: she doesn’t like to take her kids to the library anymore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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