Apple News Won’t Save Magazines. That’s Not Such a Bad Thing.

I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the Netflix-ization of printed matter. The pantheon of publishing muckamucks mouthed all of the expected sentiments: Tom Harty, president and CEO of Meredith Corp.: “Apple News+ validates the power of premium content from great and trusted brands, and being a part of it makes good business sense. Apple News+ will be an extremely valuable mass platform to attract new paid subscribers to our titles.” Troy Young, president of Hearst Magazines: “At Hearst Magazines, we are hyperfocused on creating consumer value through our storied brands, high-quality content and great experiences. Apple News+ amplifies our ability to do this in a premium environment with a key audience, elevating the digital magazine experience for millions of iPhone, iPad and Mac users.” Bob Sauerberg, then-president and CEO of Condé Nast: “We’re constantly innovating how we connect with our audiences and bring them the content they crave on the platforms they use every day. Apple News+ represents an exciting opportunity to bring a premium experience to millions more readers, so they can enjoy the conversation-shifting journalism, influential points of view and unparalleled visual storytelling they’ve come to expect... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
News tagged with: #core business #future depends

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[ Editor & Publisher | 2013-11-12 00:00:00 UTC ]
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[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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[ Los Angeles Times | 2013-11-12 00:00:00 UTC ]
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News Corp. revenue falls as ads decline

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[ Crains New York | 2013-11-12 00:00:00 UTC ]
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With 90M Users, Flipboard Launches Shopping Magazine Experience

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[ Advertising Age | 2013-11-09 00:00:00 UTC ]
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[ The Bookseller | 2013-11-07 00:00:00 UTC ]
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[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
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[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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