Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of publishing executives familiar with the trial. Publishers like Cond Nast, Gannett, Time Inc., CNN and other media partners have been in talks with Apple for months about changing the technology behind the ads in the popular news app. Many publishers already use Google's DoubleClick on their own properties and want the ability to just extend campaigns using their own tech."Apple is just starting to do more for monetization," said one digital publishing partner, speaking on condition of anonymity. "We're starting to get excited about it, but can only design and develop ad inventory for Apple News once we have the right pipes in place." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
News tagged with:
#apple news
#news app
#select group
#media partners
Facebook confirmed that it is testing a way for publishers to add a "breaking news" label to their posts. The Next Web director of social media Matt Navarra shared a screenshot of the feature via tweet: NEW: Facebook working on a 'Breaking News' tag for news publishers Pages?... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook confirmed
#breaking news
Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek
[ AdWeek | 2017-10-24 00:00:00 UTC ]
More news stories like this |
Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored post
#separate feeds
#dedicated space
#e-mailed statement
Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget
[ Engadget | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#google aims
#share revenue
#search giant
#richard gingras
Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paying customers
#significant step
#curry favor
#news organizations
#provide information
#primary driver
#biggest change
#publishers agreed
Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data sharing
#distributed platforms
#apple appeared
#monetization options
#greater flexibility
At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek
[ AdWeek | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#enable publishers
#late march
#interactive content
Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#automated system
#ae networks
#hearst television
#intended audience
In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#video ads
#amp pages
#developer conference
Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ten things
While publishers sour on Facebook, they're optimistic about the traffic and subscription growth they're seeing from Apple News. The post In the duopoly’s shadow, Apple News is finding favor with some publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#apple news
#finding favor
#subscription growth
Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#test subjects
Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ads
#audience network
#fake news
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile web
#mobile apps
#waiting list
#longest line
As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#long-term strategy
French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#ad blocking
#tougher stance
#easy task
Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
#digital giants
#record labels
Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news junkies
#media outlets
#select group
#announced partnerships