AOL Scoops Up Mobile Ad Network Millennial Media for $238 Million

After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-03 00:00:00 UTC ]
News tagged with: #latest sign #$300 million #tech companies #stay ahead #past couple

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Wright’s Media And Penton Media Announce Content Licensing And Reprints Deal

Wright’s Media announced an agreement with Penton Media; this agreement gives Wright’s Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
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AOL Outlines How New AOL Advertising.com Group Will Serve Publishers

In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Google C.E.O. Testifies in Ozy Media Founder’s Fraud Trial

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[ The New York Times | 2024-06-15 01:18:47 UTC ]
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'Mad Men' ad exec launches new campaign to win buyer for townhouse

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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

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[ Digiday | 2024-06-12 04:01:00 UTC ]
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It’s Time We Added Full Credit Pages to Books

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[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Major Publishers Sue Google Over Ads for Pirated Ebooks

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[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Amistad Inks Partnership with Viola Davis's JVL Media

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[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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Transformative insights: Deloitte unveils digital media trends of 2024

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[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
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Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

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[ Digiday | 2024-06-03 04:01:00 UTC ]
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The Atlantic and Vox Media made their own deal with the AI Devil

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Social media bosses are ‘the largest dictators’, says Nobel peace prize winner

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[ The Guardian | 2024-05-27 15:11:47 UTC ]
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Goodway Group launches retail media accelerator to bring order to a growing industry

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[ Digiday | 2024-05-23 04:01:00 UTC ]
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OpenAI will reportedly pay $250 million to put News Corp's journalism in ChatGPT

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[ Engadget | 2024-05-22 21:46:16 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

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‘I have my iPhone, X and a brain in my head’: Ukrainian journalist and social media star Illia Ponomarenko

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[ The Guardian | 2024-05-11 10:00:23 UTC ]
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