Another Blue Bell ice cream licker: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today This summer’s gross-out viral video—which showed a Texas teenager opening a carton of Blue Bell in a grocery store, licking the ice cream and then putting it back on the freezer shelf—has reportedly inspired copycats.  The New York Times reports that one of them, a 36-year-old man in Belle Rose, Louisiana, was taken into custody and “charged with criminal mischief for tampering with a product before he had purchased it, and with ‘unlawful posting of criminal activity for notoriety and publicity,’ a rarely-used Louisiana law.” The Times says he has been in jail since Saturday and can’t post bail until Wednesday. Which might seem harsh, given that he reportedly had a receipt for the ice cream; he licked it in the store, yes, but then he actually bought it instead of leaving it on the shelf. (The case of the original ice-cream licker, a minor, is reportedly being handled by the Texas Juvenile Justice Department.)  The Blue Bell Twitter account, meanwhile, has been busy responding to people upset about all this: “Food safety is our top priority,” it tweeted. “We will continue to explore all options including manufacturing processes and additional carton protection so that you can be confident in our product.”  See also: “Seven reasons not to lick ice cream... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-09 10:00:00 UTC ]
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[ Betanews | 2012-01-20 00:00:00 UTC ]
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Google Calls Murdoch's Piracy Allegations 'Nonsense'

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[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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MP joins BA in calling for earlier response to Portas review

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[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Daunt calls for end of 'Luxembourg problem'

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[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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HC and Canongate back Page's new publishing call

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[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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IPA calls for immediate release of Zarakolu

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[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Pullman calls library fight "war against stupidity"

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[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Indies call for more educational publisher support

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[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Trade backs Finlayson's call for bursary ring-fencing

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[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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