Anna Rafferty leaves Pottermore for BBC Worldwide

Anna Rafferty is leaving Pottermore to join the BBC Worldwide as its director of digital marketing. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-12-13 00:00:00 UTC ]

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Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Penguin acquires publishing rights to Hey Duggee

Penguin has acquired the publishing rights to "Hey Duggee", a new pre-school children’s TV programme created by Studio AKA for Cbeebies and BBC Worldwide. The TV showis set at a children's playgroup called the Squirrel Club and is run by a big friendly dog called Duggee, who teaches children... Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
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AudioGO's BBC titles signed by Random House

Random House Audio has signed an agreement with BBC Worldwide to sell and distribute the company... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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Lonely Planet 'sale' claims

BBC Worldwide may be looking to sell Lonely Planet, the Guardian has reported. The newspaper... Continue reading at The Bookseller

[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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BBC Worldwide Sells its Magazine Portfolio to Private Equity Firm Exponent

BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
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Bauer is actively on the acquisition trail

Bauer Media, the consumer division of the publishing group, is understood to have renewed its focus on acquisitions following its failed attempt to partner with BBC Worldwide. Continue reading at Media Week

[ Media Week | 2011-06-03 00:00:00 UTC ]
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Amazon has '80% online share', claims new survey

Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 09:48 Ten times as many people shop at Amazon than online at Waterstone's, a survey has revealed, while more than half of respondents bought books online. The research, carried out by the Institute of Direct Marketing,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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