Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video advertising from brands. “We’re rolling out new video products in Q2 that will be built into the gameplay of a number of games,” Tobin said. “In the mobile video space, there’s a lack of publishers who provide real scale and premium environments with total transparency.” Rovio’s Angry Birds portfolio has amassed 2 billion downloads with more than 200 million users a month, Tobin said, providing a brand-safe place with guaranteed audience. Tobin has been building Rovio’s ad business for less than two years, and she declined to say how much revenue it has generated so far. Rovio already introduced pre-roll video ad units through its online cartoon network called ToonsTV, which streams content from Angry Birds and partners like Sony and Disney. Rovio’s first free-to-play app—the Angry Birds GO racing game—introduced new brand advertising potential when it launched in December. That game features sponsored opportunities for brands, which deliver in-game lifts to players, as in State Farm Insurance repairs a user’s cart and Pepperidge Farm lends a power boost. “The path we started to go down the past year focused a lot on building native ad units, ad integrations that felt more part of... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Bandai Namco’s Sand Land finally has a release date of April 26. This is a video game adaptation of a classic manga by artist Akira Toriyama. That’s the same Akira Toriyama who created Dragon Ball, and also created the character designs for Chrono Trigger and many entries in the Dragon Quest... Continue reading at Engadget
[ Engadget | 2024-01-12 18:40:08 UTC ]
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Handheld gaming systems are having a moment. While gaming on the go has been a thing since the Game Boy, the success of the Nintendo Switch and a string of ever-improving processors have brought an eruption of devices that let you play all sorts of games anywhere you want. Because new models... Continue reading at Engadget
[ Engadget | 2023-12-22 15:00:18 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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Bless me, Gaben, for I have sinned. In a moment of weakness I turned off the adult content filters in my Steam search, and now my game library has been tainted by the shame of tender, undulating flesh rendered in Unreal Engine. But fear not, fellow naughty gamers: Steam will soon let you... Continue reading at PC World
[ PC World | 2023-12-21 15:29:02 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Arkane Lyon, the developer of Deathloop, is making a game based on Marvel’s resident vampire hunter Blade. There’s a trailer, but it’s just a cinematic with no gameplay. Still, this is very exciting news as Arkane Lyon is the talented team behind Prey and the Dishonored 2. It also made the... Continue reading at Engadget
[ Engadget | 2023-12-08 03:21:48 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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The Game Awards got it wrong this year. One of the titles nominated for Best Independent Game, Dave the Diver, was produced by Nexon, one of the largest video game studios in South Korea. No matter how hard you squint, it is not indie. Dave the Diver is an excellent pixel-art game about deep-sea... Continue reading at Engadget
[ Engadget | 2023-12-01 20:52:11 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper, which will debut as a... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper,... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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The Guest of Honor EU program at Guadalajara includes a three-day program for European, Latin American, and Caribbean professionals. The post At Guadalajara Book Fair: Guest of Honor EU Plans a Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-09 21:45:06 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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There is no such thing as the "best video game console," but figuring out which one is right for the gaming experience you want is more in reach. There are seven systems that you could reasonably call “current gen,” and others, such as Valve’s Steam Deck, further... Continue reading at Engadget
[ Engadget | 2023-10-27 14:00:06 UTC ]
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“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost
[ HuffPost | 2023-10-25 17:27:27 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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In the lead-up to this year's Esports Business and Gaming Summit, the event's organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media,... Continue reading at Digiday
[ Digiday | 2023-10-24 04:01:00 UTC ]
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At a press conference on Thursday, 2024 Guest of Honor Italy previewed its Frankfurt Book Fair plans featuring 120 authors and artists. The post Frankfurt: 2024 Guest of Honor Italy Presents Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-19 15:10:39 UTC ]
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