Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations on marketing Starting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association of National Advertisers’ annual “Masters of Marketing” event, which runs through Saturday in Orlando, Florida. It’s where marketers go for enlightenment. Though many speakers will be CMOs telling inspirational stories about their companies, ANA also now offers programming with more unexpected or free-wheeling perspectives, too. Strategic consultant Joseph Jaffe is set to forecast the demise of the corporate era, which "seems an odd choice for an event that lures marketing execs from some of the biggest corporations in the world," Ad Age’s E.J. Schultz and Jack Neff write. Read their take on what to expect in Orlando, such as discussion about the FBI’s investigation into shadowy media-buying practices, but also “navel-gazing about the evolution of the CMO role.” Oh, and OneRepublic is performing tonight, too. Blurred lines Big corporate players are devoting a lot of energy to creating start-up-like direct-to-consumer brands;... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 10:00:00 UTC ]
News tagged with:
#johnson johnson
#opioid epidemic
#final stages
#zombie apocalypse
#good time
#digital media
#digital publisher
GaffeChinese authorities are punishing a foreign brand -- Marriott International -- by shutting down its China website and app for a week. What happened?Marriott's wording on a customer survey upset the powers that be. In a user survey, the hotel chain "listed Tibet, Hong Kong, Macao and Taiwan... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hotel chain
#hong kong
Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice;... Continue reading at Advertising Age
[ Advertising Age | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#older people
#silicon valley
#mark zuckerberg
Arts Council England’s report into the crisis in literary fiction should serve as a "wake up call" to the industry which needs to "radically rethink" how it presents the genre, the chief executive of Curtis Brown has warned. Continue reading at The Bookseller
[ The Bookseller | 2017-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary fiction
#curtis brown
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: The Koch... Continue reading at Advertising Age
[ Advertising Age | 2017-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#family circle
#sports illustrated
#big money
#times published
#climate change
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover... Continue reading at Advertising Age
[ Advertising Age | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#daily roundup
#digital-related news
#capitol hill
$10 millionCalifornia billionaire Tom Steyer is waging a $10 million campaign to convince lawmakers to impeach President Trump. His video ad is to-the-point: He calls Trump "a clear and present danger who is mentally unstable and armed with nuclear weapons." Money says his commercials have run... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#present danger
#opinion piece
Speakers at the opening press conference of the 2017 Frankfurt Book Fair stressed the importance of book publishing and freedom to publish, as well as the need to focus on tomorrow's readers. The post Call to Action for Publishers at Frankfurt’s Opening Press Conference appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post call
#book publishing
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Morning news outlets are scrambling to cover the shooting last night at a Las Vegas country music festival. As of this writing, ABC News was... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#abc news
#magazine publishing
#graydon carter
Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#key role
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily news
#good morning
#daily roundup
#digital-related news
#cover price
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily roundup
#keeping track
#video ads
#limited test
#journal notes
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lose access
#pixar films
#direct relationships
#content makers
The Bookseller is calling on independent bookshops in the UK and Ireland to complete its annual Christmas Trading survey. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookshops
The national town centre vacancy rate fell to 10.1% in July, which should serve as a “wake-up call” about its impact on local communities, the British Retail Consortium has warned. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local communities
Industry leaders are urging a calm approach as the book trade faces a sudden and prolongued period of economic uncertainty following last week’s decision to leave the European Union. But some also expressed anger at the outcome of the referendum. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry leaders
#economic uncertainty
#european union
#expressed anger
'Things are not going to stop changing,' Ingenta's Randy Petway told Monday's Rights Conference audience. And that means new urgency around effective rights management. The post ‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing rights
In quieter decades, the absence of charismatic, visionary library leaders might not have mattered. But in the Internet age, it is a self-inflicted wound. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#internet age
Bestselling author Francine Rivers was among those honored during the 2015 American Christian Fiction Writers Awards, taking home the top Lifetime Achievement Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual conference
#taking home
The 2015 American Library Association Annual Conference kicks off today in San Francisco with more than 25,000 librarians, publishers and vendors expected to descend on the Bay Area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bay area
The first annual PubSmart conference is set to run April 16-18 in Charleston, S.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
More news stories like this |