ANA’s annual conference starts. And Nike confronts a doping scandal: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations on marketing Starting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association of National Advertisers’ annual “Masters of Marketing” event, which runs through Saturday in Orlando, Florida. It’s where marketers go for enlightenment. Though many speakers will be CMOs telling inspirational stories about their companies, ANA also now offers programming with more unexpected or free-wheeling perspectives, too. Strategic consultant Joseph Jaffe is set to forecast the demise of the corporate era, which "seems an odd choice for an event that lures marketing execs from some of the biggest corporations in the world," Ad Age’s E.J. Schultz and Jack Neff write. Read their take on what to expect in Orlando, such as discussion about the FBI’s investigation into shadowy media-buying practices, but also “navel-gazing about the evolution of the CMO role.”  Oh, and OneRepublic is performing tonight, too. Blurred lines Big corporate players are devoting a lot of energy to creating start-up-like direct-to-consumer brands;... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 10:00:00 UTC ]
News tagged with: #johnson johnson #opioid epidemic #final stages #zombie apocalypse #good time #digital media #digital publisher

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BookExpo Hears the Call of Audio: APAC Becomes the Big Conference

Audiobooks' sales have done their work and the Audio Publishers Association's program is the main conference event at BookExpo 2019. The post BookExpo Hears the Call of Audio: APAC Becomes the Big Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-24 05:30:27 UTC ]
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Justin Bieber’s deodorant deal, and Apple’s Cannes Lions honor: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left?... Continue reading at Advertising Age

[ Advertising Age | 2019-05-21 10:01:00 UTC ]
More news stories like this | News stories tagged with: #betc paris #young couple #good thing #forwarded email


Google blocks Huawei and ‘Game of Thrones’ bows out: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age

[ Advertising Age | 2019-05-20 10:22:56 UTC ]
More news stories like this | News stories tagged with: #garett sloane #special collection #ann-christine diaz


TrustX, P&G and the ANA move to reduce so-called 'ad-tech tax'

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age

[ Advertising Age | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trading desks #ad exchanges #principal analyst


Scottish Book Trade conference calls for cultural change as Brexit looms

The cloud of Brexit hung over the Scottish Book Trade conference, although the mood of the day was one of optimism and resilience. Continue reading at The Bookseller

[ The Bookseller | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cultural change #brexit looms


Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age

[ Advertising Age | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletter #real world


Monday Wake-Up Call: Salesforce co-founder is buying Time. Plus, why Alex Bogusky rejoined CP&B

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new... Continue reading at Advertising Age

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #treasure trove #iconic titles #lifestyle brands #sports illustrated


Christian Writers Conferences Confront Sexual Harassment

Women within the Christian writing and publishing community are coming forward with allegations and complaints of sexual misconduct. These accusations follow the #MeToo movement as well as the more recent #ChurchToo movement, in which several church leaders’ sexual indiscretions surfaced. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing community #sexual misconduct ##metoo movement


Tuesday Wake-Up Call: BuzzFeed News asks for donations, and the NFL hires a new chief marketer

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: BuzzFeed, the for-profit, venture... Continue reading at Advertising Age

[ Advertising Age | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #journal notes #news organization #harvard university #news outlets


Top Takeaways from the ISTE Annual Conference

PW surveyed attendees of this year’s International Society for Technology in Education Conference in Chicago about what ideas and developments in EdTech had inspired them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international society


Thursday Wake-Up Call: A brouhaha about the Oscars. Plus, will Tronc sell its newspapers?

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: The Chicago Tribune has a scoop... Continue reading at Advertising Age

[ Advertising Age | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black panther #kickstarter campaign #action figure


Monday Wake-Up Call: Fiat Chrysler replaces CEO, WPP in talks to sell China stake

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: On Saturday, Fiat Chrysler... Continue reading at Advertising Age

[ Advertising Age | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #story published #trojan horse #targeted audiences #fascinating story


Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age

[ Advertising Age | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #news release #report adds


ALA 2018: A Headline Grabbing ALA Annual Conference Wraps Up in New Orleans

A star-studded slate of authors and speakers energized and inspired librarians from the show’s main stages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union #brands aren


Tuesday Wake-Up Call: Tronc might drop its totally awkward name. Plus, a Cannes Lions update

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: The name Tronc one of the weirdest... Continue reading at Advertising Age

[ Advertising Age | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg news #month ago


ALA 2018 Spotlight: Michelle Obama, Doris Kearns Goodwin Headline 2018 ALA Annual Conference

A star-studded main speaker program awaits attendees, June 21-26, in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle obama


BookCon 2018: Wake-Up Call For America: President Bill Clinton And James Patterson

The former president and the world's most prolific thriller writer conjure a suspenseful—but, they say, entirely possible—scenario in the White House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #white house


Sixth Annual StoryDrive Asia Conference in Beijing Explores the New Media Landscape

The upcoming StoryDrive conference in Beijing from the Frankfurter Buchmesse and its Chinese office puts a focus on new media business models in Asia and international markets. The post Sixth Annual StoryDrive Asia Conference in Beijing Explores the New Media Landscape appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media landscape #frankfurter buchmesse #international markets


Tuesday Wake-Up Call: Vogue insists Anna Wintour isn't on her way out. Plus, Grindr's under fire

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Cond Nast and Vogue are denying a report that uber-tastemaker Anna Wintour might leave this summer. Page Six says it talked to multiple sources who say the... Continue reading at Advertising Age

[ Advertising Age | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #artistic director #print editions