Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers,  a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Arm CEO: Apple ‘woke up the industry on the art of the possible’

As Qualcomm-powered Windows on Arm PCs begin appearing here at Computex, ushering in a generation of AI-infused Copilot+ laptops, it seemed appropriate to interview a major player in the push. No, not Qualcomm. (We’ve already spoken to them.) Instead, I mean Arm, the semiconductor... Continue reading at PC World

[ PC World | 2024-06-03 18:35:42 UTC ]
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Hachette Book Group Restructures Sales Department Amid Layoffs

Hachette Book Group is reorganizing its sales group in order to "strengthen HBG's customer relationships" and "capitalize on marketplace opportunities," according to a spokesperson. The reorg eliminates a number of positions and reenvisions others, and the company has posted eight new job openings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 04:00:00 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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Takeaways from GWU’s Inaugural Student Journal Symposium, by Rachel Smith & Madeline Meyers

Takeaways from GWU’s Inaugural Student Journal Symposium, by Rachel Smith & Madeline Meyers From the Road [email protected] Wed, 05/29/2024 - 15:27 Photo by Madeline MyersReflecting on their trip to attend a conference dedicated to literary and... Continue reading at World Literature Today

[ World Literature Today | 2024-05-29 20:27:37 UTC ]
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Goodway Group launches retail media accelerator to bring order to a growing industry

Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday

[ Digiday | 2024-05-23 04:01:00 UTC ]
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OpenAI will reportedly pay $250 million to put News Corp's journalism in ChatGPT

OpenAI and News Corp, the owner of The Wall Street Journal, MarketWatch, The Sun, and more than a dozen other publishing brands, have struck a multi-year deal to display news from these publications in ChatGPT, News Corp announced on Wednesday. OpenAI will be able to access both current and well... Continue reading at Engadget

[ Engadget | 2024-05-22 21:46:16 UTC ]
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OpenAI and Wall Street Journal owner News Corp sign content deal

Deal lets ChatGPT maker use all articles from Wall Street Journal, New York Post, Times and Sunday Times for AI model developmentChatGPT developer OpenAI has signed a deal to bring news content from the Wall Street Journal, the New York Post, the Times and the Sunday Times to the artificial... Continue reading at The Guardian

[ The Guardian | 2024-05-22 21:39:09 UTC ]
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2 top Penguin Random House editors leaving amid ongoing changes at publishing house

Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News

[ ABC News | 2024-05-21 00:54:12 UTC ]
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Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill

Georgia's foreign agents bill is drawing criticism from PEN Georgia, the Georgian Publishers and Booksellers Association, and others. The post Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-17 19:01:14 UTC ]
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Children's Institute 2024: Bookselling in the Big Easy

New Orleans indies are vibrant community hubs in one of the liveliest and most colorful cities in the country. They not only sell books -- many offer innovative programming for both adults and children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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AAP StatShot: US Book Industry Flat in First Quarter

In its look at Q1 2024, the American publishers' StatShot tracking analysis sees children's and YA books under pressure in March. The post AAP StatShot: US Book Industry Flat in First Quarter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-16 18:51:38 UTC ]
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Publishing Industry Sales Were Flat in the First Quarter of 2023

Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
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The Morning After: Those geomagnetic storms are messing with farming tech’s GPS systems

Over the last few days, heightened solar activity (and those heady geomagnetic storms) led to outages in the GPS navigation systems that guide some modern tractors from John Deere and other brands. 404 Media reported farmers have been told to pause using high-tech tractors that use GPS systems... Continue reading at Engadget

[ Engadget | 2024-05-13 11:15:58 UTC ]
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Frankfurt Joins European Network for Youth Reading Events and Festivals

A new concerted effort, opened during Bologna Children's Book Fair by the Montreuil Children’s Book Fair, has 15 publishing event producers. The post Frankfurt Joins European Network for Youth Reading Events and Festivals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-03 01:02:49 UTC ]
More news stories like this | All news stories tagged with: #children's book #children’s book #book fair #bologna children #concerted effort


OpenAI will train its AI models on the Financial Times' journalism

The Financial Times has become the latest news organization to strike a deal with OpenAI. In a joint announcement on Monday, the Financial Times and OpenAI said that maker of ChatGPT will use the Financial Times’ journalism to train its AI models and collaborate on developing new AI products and... Continue reading at Engadget

[ Engadget | 2024-04-29 17:32:56 UTC ]
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PEN America Cancels 2024 World Voices Festival Amid Further Fallout

The cancellation of what would have been the 20th edition of the free speech organization's sprawling festival came just days after it axed the 2024 PEN America Literary Awards ceremony amid mass withdrawals of books from consideration and continued criticism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-29 04:00:00 UTC ]
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World Book Day: EU to Exclude Book Industry from Late Payment Regulations

Publishers and booksellers worked together to secure an exemption from the EU's late payment legislation, a decision that protects the publishing's unique business model. The post World Book Day: EU to Exclude Book Industry from Late Payment Regulations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-23 23:25:00 UTC ]
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Ryan Gosling and Miller/Lord’s Project Hail Mary could be the sci-fi event of 2026

Do you like rip-roaring science fiction books? Do you like movies? Then you are in for a treat in, well, two years. Amazon MGM Studios just set a release date of March 20, 2026 for Project Hail Mary, according to Deadline. It’s based on the Andy Weir novel of the same name, which was one of our... Continue reading at Engadget

[ Engadget | 2024-04-19 17:44:40 UTC ]
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Amid Mounting Criticism, PEN America Literary Awards In Limbo

Nine of the 10 longlisted authors for this year's PEN/Jean Stein Book Award have withdrawn their books for consideration for the prize, effectively rendering it unawardable, as the controversy surrounding the freedom of expression organization continues to expand in scope. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek

[ AdWeek | 2024-04-17 20:25:31 UTC ]
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