Amazon's PR Troubles Show How Corporate Culture Impacts Brand Perception

Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon Stewart.Last weekend, though, consumers were presented with another image of Bezos. A damning front-page expose in The New York Times depicted a brutal workplace in which employees are reportedly penalized for being distracted by life-threatening illnesses facing themselves or their children. A former Amazon book marketer named Bo Olson is quoted as saying "Nearly every person I worked with, I saw cry at their desk."Bezos was quick to dispute the story, telling employees in a memo that, "I don't recognize this Amazon and I very much hope you don't, either." Another employee, Nick Ciubotariu, also defended the company on LinkedIn Pulse, arguing that the reporters ignored facts to make their case. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
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Self-Publishing and the Industry: Implications and Impact

A discussion with nine experts from Frankfurt Academy's CONTEC 2013 interactive learning lab on self-publishing's implications for the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
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New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Amazon title on Financial Times shortlist

The Financial Times and Goldman Sachs Business Book of the Year shortlist has been announced,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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Amazon once again gets exclusive streaming rights for Under the Dome

Many of novelist Stephen King's books and short stories have found their way to the screen either through a movie or mini-series. Some, like The Shining, have become classics in the eyes of fans, while others...well... This season a King novel has returned the author to prominence on the small... Continue reading at Betanews

[ Betanews | 2013-09-13 00:00:00 UTC ]
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Last Call for Frankfurt Book Fair Show Daily Stories and Advertising

It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Amazon has '79% of ebook market in UK'

An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller

[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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Wiley's first quarter shows 'transformation in progress'

Wiley president and c.e.o. Steve Smith has said the company's first quarter of the fiscal... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Oyster, a Netflix for ebooks, is promising to rival Apple, Amazon

Netflix did it with movies. Spotify did it with music. And now a New York start-up hopes to do the same with ebooks.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-06 00:00:00 UTC ]
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Amazon's Kindle MatchBook will let consumers buy print and ebook versions together

The new program, which is scheduled to launch in October, would let Amazon users buy a discounted ebook for qualifying titles if they bought the print version as well. But many publishers have yet to come aboard. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
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Amazon unveils MatchBook; service isn't money saver for ebook buyers

Now when you buy a print book from Amazon, you might be able to get a cheap ebook version of the same title.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-04 00:00:00 UTC ]
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Amazon Launches Kindle Reader With Goodreads Integration

Looks like Amazon is making good use of its Goodreads acquisition. When it debuted the latest Kindle e–reader Tuesday, among the features and specs touted––faster processor, higher–contrast screen, next–gen light––was Goodreads integration, giving readers a built–in community of 20 million to... Continue reading at Fast Company

[ Fast Company | 2013-09-04 00:00:00 UTC ]
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Amazon bundles print and ebooks

Amazon is to offer US shoppers the ability to obtain digital copies of previously purchased printed books for free or at a discount. Continue reading at BBC World

[ BBC World | 2013-09-04 00:00:00 UTC ]
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Amazon lights a Matchbook

Playing with fire is generally considered bad practice -- I know, as a parent I recommend my kids avoid it. Amazon, however has a whole new Matchbook that it can not wait to set alight. In this case, thankfully, there are no pyrotechnics involved -- just some good literature. Today the online... Continue reading at Betanews

[ Betanews | 2013-09-04 00:00:00 UTC ]
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Amazon's Kindle MatchBook turns past print purchases into low-cost ebooks

It's yet another step in Amazon's merging of the physical and digital worlds—and another ploy for platform lock-in. Continue reading at PC World

[ PC World | 2013-09-03 00:00:00 UTC ]
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Kindle MatchBook: Re–Purchase your Library from Amazon for $2.99 or less

In October Amazon launches Kindle MatchBook, an arrangement that lets you purchase the Kindle edition of books you've already bought from them in print for $2.99 or less. The agreement currently covers about 10,000 books from a variety of publishers, and the prices are valid for any book... Continue reading at Fast Company

[ Fast Company | 2013-09-03 00:00:00 UTC ]
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Amazon US offers ebook/print bundling

Amazon has unveiled a new US initiative to bundle print and ebooks, called Kindle MatchBook.... Continue reading at The Bookseller

[ The Bookseller | 2013-09-03 00:00:00 UTC ]
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Amazon launches Kindle Matchbook: discounted ebooks for those who own the hard copy

When Amazon launched AutoRip, we looked at our bookshelves and wished that us readers would get something similar. Fortunately, the company had the same idea, and is now announcing Kindle Matchbook. In short, if you've bought one of 10,000 selected titles from Amazon, you'll be entitled to snag... Continue reading at Engadget

[ Engadget | 2013-09-03 00:00:00 UTC ]
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Amazon's new Kindle Paperwhite officially announced, ships September 30th

In case you needed official confirmation, Amazon's new Kindle Paperwhite is indeed real and on the way. While we still don't have much in the way of specifics, according to the public listing, we do know that the refreshed Paperwhite should arrive with a 25-percent faster processor, improved... Continue reading at Engadget

[ Engadget | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book recommendations #reported earlier


Amazon's New Offer: Discounted Kindle Versions of Print Books You've Already Bought

Amazon said on Tuesday that it will unveil a program that will let Amazon customers purchase the digital versions of print books they've already bought -- or will buy -- from Amazon, for $2.99 or less. The initiative, called Kindle MatchBook, will launch in October with at least 10,000... Continue reading at AllThingsD

[ AllThingsD | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #digital versions