Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital form. At prices that range from free to $2.99 per book (the latter is by far the most common price point), even consumers with very large libraries won't have to spend a fortune to get copies of their old books in Kindle format. Part of the beauty of MatchBook is how seamlessly it integrates with the Amazon experience and customers' shopping history. By visiting the MatchBook home page (see the link above), it just takes one click for MatchBook to scour your entire Amazon purchase history, dating back to 1995, to turn up all the titles available for the discount. On the sellers' side, publishers have to opt in to have their books made available for the program, and about 75,000 titles are available for conversion to date. Many bigger publishers are playing it safe for the moment, with HarperCollins the largest mainstream book company in the mix. Harper reportedly has over 9,000 books enrolled in MatchBook, though its focus is heavily geared toward older titles instead of new releases. That, of course, makes sense: Publishers looking to skim a little more profit off of the bestsellers of 1998 aren't going to do it by marking down hardcover copies of those dusty old titles in 2013. To... Continue reading at 'PC World'
[ PC World | 2013-10-30 00:00:00 UTC ]
Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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Bookshops and publishers on both sides of the Atlantic are celebrating 'Super Thursday', the unofficial day that sees their big push for Christmas sales. Continue reading at BBC World
[ BBC World | 2015-10-08 00:00:00 UTC ]
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While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday
[ Digiday | 2015-10-08 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
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But it's not airborne—yet.Flying and suitcases go hand in hand, so it makes sense that the German luxury luggage brand Rimowa has added an airplane to its arsenal of goods. But instead of designing a sleek contemporary craft from scratch, the company took a page from the history books and... Continue reading at Fast Company
[ Fast Company | 2015-08-06 00:00:00 UTC ]
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You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
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Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
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As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday
[ Digiday | 2015-03-20 00:00:00 UTC ]
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Global Spanish-language ebook retailers are racing to capture Latin American readers and bolster ebook sales before Amazon makes a big push into the region. The post Global Ebook Retailers Race to Beat Amazon into Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
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Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading at AdWeek
[ AdWeek | 2014-12-16 00:00:00 UTC ]
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The 26 rights deals for Milena Busquets' short debut novel have raised eyebrows — but looking at the author's passion and personal history, it makes sense The post Big Rights Deals for Barcelona Author’s Debut Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
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Pricing has always been a sensitive topic for publishers and libraries, dating back to the advent of “big deal” style e-journal packages and the so-called serials crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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Since digital publishing is perfect for serializing fiction almost as fast as authors can finish their latest installment, it makes sense that Christian publishers exploring that developing space are also making things up as they go along. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Accessibility has always been a goal for IDPF (International Digital Publishing Forum), dating back to its foundation in 2000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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After Amazon CEO Jeff Bezos bought the Washington Post with his spare pocket change earlier this year, I took a look at the growth of the digital publishing industry here in the Seattle area. Booktrope, a digital publishing startup based here in Seattle, was one of the companies I chatted with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-22 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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