Amazon Cuts Affiliate Commission Fees for Certain Product Categories

Some publishers already reeling from lost revenue as a result of the COVID-19 pandemic are about to take another hit. Amazon says it will soon drastically reduce the commission rates of its affiliate marketing program—the cut of sales it rewards to participating websites that drive customers to purchase one of its products using a unique URL—across several categories. Updates to the Amazon Associates operating agreement reveal that, beginning Tuesday, April 21st, several product categories that previously were on the more lucrative end of the program for affiliates will see commission rates cut by as much as 60%. Commission rates on products in the furniture, home, or lawn and garden categories, for example, will be cut from 8% down to just 3%. Lower commission categories such as various electronics, as well as other specific categories like kitchen and jewelry, will apparently remain unchanged. We've put together a summary of the changes below, using rates pulled from the operating agreement as well as the update. CNBC.com—which got a hold of an announcement emailed to Amazon Associates members that makes no mention of any particular reason behind the rate reductions—reports that an Amazon rep declined to comment on whether the changes were related to the COVID-19 pandemic. A screenshotted email shared on an online forum for members of Amazon's affiliate program, purportedly sent from an Amazon rep, said the rate changes are "not related to current events." While it's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-15 01:15:20 UTC ]

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Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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Hearst Names Neeraj Khemlani Executive Vice President and Deputy Group Head of Hearst Newspapers

Hearst today announced that Neeraj Khemlani has been named executive vice president and deputy group head of Hearst Newspapers. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-17 23:12:56 UTC ]
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Hearst Names Former WarnerMedia and Snap Exec Kristen O’Hara as SVP and Chief Business Officer

Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek

[ AdWeek | 2019-12-17 17:58:13 UTC ]
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SAS star Ollerton to publish second book with Bonnier Books UK

Bonnier Books UK is publishing a second book with ex-Special Forces soldier Matthew "Ollie" Ollerton, the star of Channel 4's show "SAS: Who Dares Wins", in 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 12:19:26 UTC ]
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David Carey Returns to Hearst in New Full-Time Role | People on the Move

[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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New role for Otter at Bonnier Books UK

Susannah Otter has joined Bonnier Books UK in the newly created role of editorial director of commercial non-fiction lists Blink Publishing, 535 and Lagom. Continue reading at The Bookseller

[ The Bookseller | 2019-12-05 07:02:56 UTC ]
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Bonnier Books UK promises 10 trees for every book in 2020

Bonnier Books UK will plant 10 trees for every new book published in 2020 as part of its ongoing sustainability plan. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 01:32:05 UTC ]
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Impeachment polls and the risk of a self-fulfilling prophecy

The impeachment story is moving on. Today, the Democratic-led House Intelligence Committee will publish its report on President Trump’s dealings with Ukraine and turn things over to the Judiciary Committee, which will hold its first public hearing on impeachment tomorrow. Key facets of the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-12-03 13:05:34 UTC ]
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Manilla to publish novel inspired by true story of 2011 tsunami

Bonnier Books UK has announced a novel inspired by the true story of Japan's 2011 tsunami for its new literary imprint, Manilla Press. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 06:38:51 UTC ]
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Swedish Publisher Bonnier News Closes Innovation Hub

Swedish media company Bonnier News is closing its 2-year-old innovation hub, Bonnier News Next, and will task existing staffers at Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-27 18:00:50 UTC ]
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Swedish publisher Bonnier News closes innovation hub

As part of the reorganization, six staffers will be affected. The post Swedish publisher Bonnier News closes innovation hub appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-11-27 05:00:36 UTC ]
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When impeachment and the campaign collide

Yesterday morning, Gordon Sondland, the Trump donor turned US ambassador to the European Union, gave explosive testimony in the impeachment inquiry—directly tying the president and his top allies, including Mikes Pence and Pompeo, to the Ukraine scandal. Comparisons to John Dean’s testimony that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-21 12:58:24 UTC ]
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What Hearst is Testing and Learning Through the GNI Subscriptions Lab

Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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Employees Say Hearst is Running a Classic Union-Busting Campaign

Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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Bonnier acquires audio rights to La Plante's backlist

Bonnier Books UK has acquired audio rights to Lynda La Plante’s bestselling backlist titles in a new deal with the author.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 15:56:24 UTC ]
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Bonnier Books launches publishing house in Denmark

Bonnier Books – the parent company of Bonnier Books UK – is launching a new publishing house in Denmark early next year. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 11:11:48 UTC ]
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Hearst Connecticut Media Investigates Boys & Girls Club of America

After Hearst Connecticut Media reported on a lawsuit alleging past sexual abuse at the Boys & Girls club in Greenwich, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-15 08:00:25 UTC ]
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Joel Simons to join Mudlark

Joel Simons will leave 535 at Bonnier Books UK to join HarperCollins imprint Mudlark at the end of this month.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-14 16:33:39 UTC ]
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