Some publishers already reeling from lost revenue as a result of the COVID-19 pandemic are about to take another hit. Amazon says it will soon drastically reduce the commission rates of its affiliate marketing program—the cut of sales it rewards to participating websites that drive customers to purchase one of its products using a unique URL—across several categories. Updates to the Amazon Associates operating agreement reveal that, beginning Tuesday, April 21st, several product categories that previously were on the more lucrative end of the program for affiliates will see commission rates cut by as much as 60%. Commission rates on products in the furniture, home, or lawn and garden categories, for example, will be cut from 8% down to just 3%. Lower commission categories such as various electronics, as well as other specific categories like kitchen and jewelry, will apparently remain unchanged. We've put together a summary of the changes below, using rates pulled from the operating agreement as well as the update. CNBC.com—which got a hold of an announcement emailed to Amazon Associates members that makes no mention of any particular reason behind the rate reductions—reports that an Amazon rep declined to comment on whether the changes were related to the COVID-19 pandemic. A screenshotted email shared on an online forum for members of Amazon's affiliate program, purportedly sent from an Amazon rep, said the rate changes are "not related to current events." While it's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-15 01:15:20 UTC ]
[caption id="attachment_176505" align="alignright" width="150"] Kate Kelly Smith[/caption] Shelter magazines veteran Kate Kelly Smith has been appointed executive VP and managing director of Luxe Interiors + Design and chief sales officer for parent company Sandow's design media brands. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 20:20:03 UTC ]
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Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-21 05:00:50 UTC ]
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Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-20 05:01:59 UTC ]
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[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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New Jersey-based Wainscot Media announced this week that it has acquired a pair of B2B healthcare industry magazines from Scranton Gillette Communications for an undisclosed sum. The 8x frequency Imaging Technology News and bimonthly Diagnostic and Interventional Cardiology, both of which trace... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-14 19:19:58 UTC ]
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[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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2019 was a year full of ups and downs. It was neither a good nor bad year. However, many of the events, people and trends we reported on set the stage for 2020. For the past three years I have attempted to take my best stab at what we should expect in the months ahead, as we continue to push... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 15:58:19 UTC ]
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Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age
[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Wirecutter and The Ringer and legacy media companies such as Hearst and NBC News all organizing. Over the past five years, the ranks of the Writers Guild of... Continue reading at Digiday
[ Digiday | 2020-01-02 05:01:11 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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Hearst today announced that Neeraj Khemlani has been named executive vice president and deputy group head of Hearst Newspapers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-17 23:12:56 UTC ]
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Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek
[ AdWeek | 2019-12-17 17:58:13 UTC ]
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Bonnier Books UK is publishing a second book with ex-Special Forces soldier Matthew "Ollie" Ollerton, the star of Channel 4's show "SAS: Who Dares Wins", in 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 12:19:26 UTC ]
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[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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Susannah Otter has joined Bonnier Books UK in the newly created role of editorial director of commercial non-fiction lists Blink Publishing, 535 and Lagom. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 07:02:56 UTC ]
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Bonnier Books UK will plant 10 trees for every new book published in 2020 as part of its ongoing sustainability plan. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 01:32:05 UTC ]
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