Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for all its parts, but decided to offload the DSP and DMP to Zeta Capital for an estimated $36 million, the person involved in the bidding said. Of the three businesses, the ad server was the only one that was profitable, as it generated between $75 million and $80 million last year, up nearly 10 percent year-over-year, this person said. In a statement, Amazon said that once the deal closes, "Sizmek Ad Server and Sizmek DCO [Sizmek Dynamic Creative Optimization] will operate separately from Amazon Advertising for the time being. We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time." Generally speaking, Sizmek’s ad server competes directly with Google's Marketing Platform (formerly DoubleClick), which help marketers place digital ads and measure their effectiveness. There also aren’t many ad servers that exist within the market, especially not at the scale... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
News tagged with:
#aggressive moves
#holding companies
If you're looking for a new tablet to keep track of all your 2024 goals on (or just for fun), now is a great time to buy. A range of Amazon Fire Tablets are currently on sale, including the new Fire HD 10 tablet. A 42 percent discount brings the 64GB Amazon Fire HD 10 tablet to $105 from $180 —... Continue reading at Engadget
[ Engadget | 2024-01-15 12:05:32 UTC ]
More news stories like this | News stories tagged with:
#microsd slot
#lock screen
#buying advice
#extra $10
#follow @engadgetdeals
#good book
Amazon-owned online audiobook and podcast service Audible is laying off about 5% of its workforce Continue reading at ABC News
[ ABC News | 2024-01-11 22:47:05 UTC ]
More news stories like this | News stories tagged with:
#job cuts
#audiobook
Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#sales increases
#significant growth
#bookseller
The 50-year-old publisher of books on D.I.Y. home building and personal fitness will become AdventureKEEN's seventh imprint, and founding publisher Lloyd Kahn will continue to oversee the list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#home building
#personal fitness
#seventh imprint
The 50-year-old publisher of books on DIY homebuilding and personal fitness will become AdventureKEEN's seventh imprint, and founding publisher Lloyd Kahn will continue to oversee the list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#personal fitness
#seventh imprint
The newly launched lawsuit of OpenAI and Microsoft by The New York Times parallels legal actions from the book publishing industry. The post AI: Copyright Challenges Now Include a New York Times Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-04 19:59:05 UTC ]
More news stories like this | News stories tagged with:
#post ai
#book publishing
In her “A Good Girl’s Guide to Murder” series and “Five Survive,” this British author makes herself at home on the East Coast. Continue reading at The New York Times
[ The New York Times | 2024-01-04 10:01:46 UTC ]
More news stories like this | News stories tagged with:
#holly jackson
#google maps
#good girl
#east coast
#british author
How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#privacy reckoning
#digital media
The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#final episode
#oral history
#privacy reckoning
#blurred lines
#digital media
If you’re looking to pick up a last minute gift for your book-loving friend, you’re in luck. Amazon’s selling the Kindle Scribe for $269.99, which is a savings of $70. Not only can you store all of your favorite books on this device, but you can also mark up documents, make handwritten... Continue reading at PC World
[ PC World | 2023-12-20 14:53:12 UTC ]
More news stories like this | News stories tagged with:
#kindle scribe
#single charge
#2-inch screen
#pay extra
#microsoft word
#bigger screen
#fast approaching
#kindle
Lerner Publishing Group has acquired Wellington, New Zealand–based children’s book publisher Gecko Press. The acquisition involves approximately 200 titles, including 18 to 20 new titles planned for 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#titles planned
#children’s book
Hay House, founded by the late Louise Hay and acquired by Penguin Random House, has offices in Australia, India, the States, and UK. The post Penguin Random House Acquires Self-Help Publisher Hay House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-13 03:58:01 UTC ]
More news stories like this | News stories tagged with:
#hay house
#penguin random house
#random house
Penguin Random House has acquired the self-help and health and wellness publisher, which puts out roughly 100 books a year and boasts a 1,500-title backlist. CEO Reid Tracy will continue to lead the house. Terms of the transaction were not disclosed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#wellness publisher
#penguin random house
#random house
There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#oral history
#ad tech
#digital media
In a 31-page filing, Amazon claims the FTC ignores “the facially procompetitive” effects of the company's conduct, and urges a federal court to dismiss the case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon claims
#federal court
Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget
[ Engadget | 2023-12-07 19:40:39 UTC ]
More news stories like this | News stories tagged with:
#coming weeks
#step-by-step instructions
#rss feed
#libraries
Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with:
#media companies
#revenue diversification
#ad spend
#constantly evolving
#latest trends
#global pandemic
#publishing industry
Cyber Monday may have come and gone, but quite a few of the deals are still live. We're also seeing new discounts and bundles pop up that weren't previously listed. If you didn't get everything you need during the frenzy of Black Friday sales, you can still save on Amazon Echos, Dyson vacs,... Continue reading at Engadget
[ Engadget | 2023-12-01 16:43:49 UTC ]
More news stories like this | News stories tagged with:
#ten minutes
#buying advice
#$50 discount
#$20 higher
#— precisely
#follow @engadgetdeals
#audiobook
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with:
#open source
#current situation
#bottom line
#unique position
#digital publishers
Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget
[ Engadget | 2023-11-28 20:00:28 UTC ]
More news stories like this | News stories tagged with:
#total cost
#coming months
#development team
#similar approach
#generate content
#customer requests
#betting big
#market share
#harry potter