Allrecipes.com becoming a print magazine

Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday.The magazine will guarantee its advertisers an average paid circulation of 500,000 and publish six times a year, starting with a December issue planned to hit newsstands in mid-November.Meredith tested the new magazine this spring by bundling it with issues of Better Homes and Gardens, Parents, Family Circle and Fitness. It has also promoted it on Allrecipes.com. The promotions led to 400,000 paid orders, according to the company."Clearly there is a tremendous enthusiasm and passion for a print extension of the Allrecipes brand, and we intend to maximize the platform delivery to consumers and marketers," said Tom Witschi, an executive vice president at Meredith and president of its women's lifestyle group, in a statement.Meredith agreed to buy Allrecipes.com from Reader's Digest Association for $175 million in January 2012.Christine Guilfoyle, the group publisher in charge of Meredith's Every Day with Rachel Ray and Eating Well magazines, was named to oversee ad sales at Allrecipes magazine as well. Cheryl Brown, editorial director at Meredith's Recipe.com, will be editor in chief of the new title."Allrecipes magazine will have a distinct voice and personality which will appeal to 'cooks like me,'" Ms. Brown said in a statement. "It will speak to everyday cooks who want to share their ideas and inspiring recipes with friends, family and other... Continue reading at 'Crains New York'

[ Crains New York | 2013-07-16 00:00:00 UTC ]
News tagged with: #lifestyle group #digest association #$175 million #group publisher #like-minded people

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Sales of Print Books Jumped 16% Ahead of Easter

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[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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Press ‘P’ for Printing and for Progress

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[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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Easter Bump Lifted Print Book Sales by 10% Last Week

With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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Lonely Planet Blends Print, QR Codes in New Experience Guidebooks

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[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
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Print Book Sales Plummeted by Nearly 20% Last Week

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[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Print Book Sales Declined 12.8% Last Week

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[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Print Unit Sales Fell 8.3% Last Week

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[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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The Printing Squeeze is On

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[ Publishers Weekly | 2022-03-15 04:00:00 UTC ]
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Federal department gave money to magazine publishing pandemic misinformation

As the federal government was promising to tackle harmful online disinformation about the pandemic, it was giving thousands of dollars to a magazine spreading conspiracy theories — including unsubstantiated claims that COVID-19 vaccines could... Continue reading at CBC

[ CBC | 2022-03-11 09:00:00 UTC ]
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[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Print Book Sales Rose 4.3% Last Week

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[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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[ Media Week | 2022-02-17 16:49:49 UTC ]
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