[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the two of them have built since 2011 is anything but a joke. Aging Media Network launched as a digital-only B2B publisher with two brands—Reverse Mortgage Daily, which John launched in 2006, and Senior Housing News, launched by George in 2008. The two merged their operations in 2011 and have since introduced four more brands (including one this year) to the company's core market of senior care professionals. The company is also turning a profit and growing in both revenue and staff size. Aging Media Network may be small in comparison to many legacy publishing companies, however the Yedinak brothers have built it from the ground up, without investor or private equity funding. With such an interesting story to tell, we decided to take some time to speak with Yedinak to hear more about the progress his company has made, his passion for B2B publishing, the future of his business and of the industry in general. Folio: You recently told us you were profitable and growing. So looking back eight years, is Aging Media where you hoped it would be in 2020? John Yedinak: When we started the business we really wanted to figure out how to survive. We had two publications at the time. We thought if... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse. Continue reading at The Bookseller
[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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Ada Igwebu and Connor Faulkner have been offered places by Blake Friedmann on its inaugural Carole Blake Open Doors Project, a programme encouraging candidates from diverse backgrounds to enter the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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Publishers and agents have noted an “upbeat” mood at this year’s fair, with many saying that the publishing industry can play an important role in helping people to navigate through or escape from the prevailing turbulent political climate. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Scandinavian publishing giant Schibsted has been centralizing its 250-strong product team over the last year. Currently, the biggest challenge the product team faces it how to give readers the right information to make informed decisions but telling it in ways that feel more personal to readers.... Continue reading at Digiday
[ Digiday | 2017-01-26 00:00:00 UTC ]
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Macmillan c.e.o. John Sargent and Nielsen’s Jonathan Stolper kicked off the Digital Book World conference in New York on a positive note about the survival of print, both men reminding us that it could easily have been very different, as the decimated music and video businesses well know. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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After eight years of declining or at best static sales, German book retailers ended 2016 on a positive note. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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Authors, agents, chief executives and more predict what will happen in the publishing industry in 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-01-09 00:00:00 UTC ]
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The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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After Donald Trump's triumph in the US election, Sarah Shaffi looks at how more than ever the publishing industry needs to promote messages of inclusivity and diversity. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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The AdBlock Plus whitelist program has been a lightning rod of controversy within the publishing industry ever since it debuted in 2011. But despite how often the whitelist is written about, it isn’t entirely clear to many people how the process behind it works. Here we explain what we know and... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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By and large, Singapore’s education system, which is among the most highly regarded in the world, is a boon to its publishing industry. No subject is more popular, or more competitive, than mathematics. Known as Singapore math, the city-state’s mathematics teaching method and curriculum is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
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The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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A new hashtag, #women_writers, is providing a safe space for female writers to talk about their literary passions, careers and frustrations in response to sexism within the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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With nearly twenty years experience in the publishing industry, Fiona Carr joins online rights platform IPR License as Senior Sales Manager. The post Fiona Carr Joins IPR License as Senior Sales Manager appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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