Agency Brief: The A-List blues

If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-06 00:00:00 UTC ]

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[ The Christian Science Monitor | 2012-04-10 00:00:00 UTC ]
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[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-03-27 00:00:00 UTC ]
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[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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[ Los Angeles Times | 2012-03-04 00:00:00 UTC ]
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[ BBC News | 2012-03-01 00:00:00 UTC ]
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[ Media Week | 2012-02-16 00:00:00 UTC ]
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