If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
Christopher Little Literary Agency LLP is entering into a new association with Curtis Brown.... Continue reading at The Bookseller
[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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Simon & Schuster's sales rose 3% year-on-year to $189m in the second quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Sales of E L James' Fifty Shades series slumped for a third consecutive week last... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Faber and Faber has added to their growing music list by acquiring the rights for the memoirs of... Continue reading at The Bookseller
[ The Bookseller | 2012-07-27 00:00:00 UTC ]
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Italian publisher RCS Libri has launched Rizzoli First, a digital-first list that will publish... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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Literary agents Caroline Hardman and Joanna Swainson, former colleagues at Christopher Little,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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Stephen Colbert's latest release – a picture book aimed at young adults and up – follows a pole as it searches for the perfect job. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-24 00:00:00 UTC ]
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A title from crowd-sourcing publisher Unbound has been chosen for Fiction Uncovered’s... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Military history publisher Osprey has set up Digital Rights Management-free digital list aimed at... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Ian Rankin, Robert Harris and Val McDermid are on the longlist for this year's Theakstons Old... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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The Reading Agency and the Publishers Association have launched a digital skills sharing... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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Data gathered by Nielsen BookScan for The Daily Beast show many of the same titles are popular in American cities – but exceptions include 'Heaven Is For Real' and 'The Great Gatsby.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
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Alexander Mamut, the Blackwell and Pearson families, and Jamie and Jools Oliver are among the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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Vintage Classics has launched a new children’s list featuring such out-of-copyright... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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The London Book Fair has opened in a mood of uncertainty and anger as the industry continues... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Hachette UK c.e.o. Tim Hely Hutchinson has assured authors that the publisher is... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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The future of the agency model looks uncertain this evening (11th April) after three giant US... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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Hachette, Simon & Schuster and HarperCollins have settled with the US Department of Justice... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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The 'ttyl' series by Lauren Myracle and 'The Color of Earth' by Kim Dong Hwa top the 2011 rankings of most challenged books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-10 00:00:00 UTC ]
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Canongate is stepping into the kitchen for the first time, publishing its first cookery titles... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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