If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
Waterstones owner Alexander Mamut is once again the highest-ranking trade figure on the Sunday... Continue reading at The Bookseller
[ The Bookseller | 2013-04-22 00:00:00 UTC ]
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The Fundación El Libro and Buenos Aires Book Fair have added another 20 new names to the original 50 on their list of the most inspiring people in the Spanish-language book trade. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
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The most-challenged book series of 2012 was the 'Captain Underpants' books by Dav Pilkey. Former list-toppers 'ttyl' and 'The Hunger Games' are missing from the list entirely. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-16 00:00:00 UTC ]
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Debut novelist Taiye Selasi, whose tale of a fractured family Ghana Must Go was published by... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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The future of self-publishing, the new agency model and the Penguin Random House merger will be... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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The Bookseller reported last week that HarperCollins and Hatchette UK have become the first British publishers to refine the agency model agreement with Amazon co.uk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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HarperCollins imprint Blue Door has signed an adult novel by children’s author Alex Shearer... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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Libraries across the country are taking part in a high-tech treasure based on Simon Mayo’s... Continue reading at The Bookseller
[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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HarperCollins and Hachette UK are the first UK publishers to introduce a refined agency model... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Literary fiction publisher Europa Editions is releasing a new crime list called World Noir this... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Random House US has adjusted its proposed terms for authors with Random House's new digital... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Schoolchildren from across the country have chosen Tom Gates: Genius Ideas, Mostly by Liz Pichon... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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First good reviews went on sale. Now a marketing firm is charging thousands to buy copies of books in order to artificially place them on bestseller lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-28 00:00:00 UTC ]
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Ruth Killick, publicity director at Profile Books, is leaving the company to set up her own PR... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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Quercus Children's is planning to expand its list by 50% over the next two years, with growth... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Digital royalty rates on ebook only lists are beginning to rise, as publishers look to grow... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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Agent Juliet Mushens has joined Jonathan Conway at The Agency Group, as it opens a new UK... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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Fans angry over a delayed ebook release for the finale in Robert Jordan's 'Wheel of Time' series have given the book one-star ratings on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-19 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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