‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They’re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as “Romance” or “LGBTQ+”. Alice Oseman’s Heartstopper – a graphic novel series about a love affair between two schoolboys that’s now a Netflix show – has a table to itself.All this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. “We used to rely on millennials,” says the store’s 30-year-old manager, Peter. “But now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ... Continue reading at 'The Guardian'

[ The Guardian | 2022-06-08 05:00:14 UTC ]
News tagged with: #alice oseman #love affair ##booktok #early months #asian authors #make sense #graphic novel #manga

Other news stories related to: "‘After lockdown, things exploded’ – how TikTok triggered a books revolution"


Sony offers first Harry Potter book free with new reader

Written By: Graeme Neill Publication Date: Thu, 01/09/2011 - 08:51 Readers will be able to download the ebook of Harry Potter and the Philosopher's Stone for free with the limited edition model of the new Sony Reader. Further details have emerged about the Reader, which is set to go on sale in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Penguin to offer personalised kids books with new app

Written By: Caroline Horn Publication Date: Wed, 31/08/2011 - 08:05 Penguin is aiming to bring traditional family storytelling into the digital arena with a new picture book reader app, Me Books, which enables parents and carers to personalise stories by selecting parts they want to record... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Edinburgh Book Festival to publish story collection

Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Books-A-Million At the Crossroads

At no time in its history has the opportunity and danger been greater for Books-A-Million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-29 00:00:00 UTC ]
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Kay wins Scottish Book of the Year award

Written By: Graeme Neill Publication Date: Fri, 26/08/2011 - 14:34 Jackie Kay has won the £30,000 Scottish Book of the Year award for her autobiography Red Dust Road (Picador). The award, which is run by Creative Scotland, was presented to Kay by Dame Jenni Murray today (26th August) at an... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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Barnes biggest Booker book

Written By: Philip Stone Publication Date: Thu, 25/08/2011 - 07:56 Julian Barnes' The Sense of an Ending (Cape) is comfortably the bestselling longlistee of one of the most popular Man Booker longlists since records began. Barnes' concise novel has sold 9,700 copies at UK booksellers since the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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BBC Books to develop series around TV's Sherlock

Publication Date: Wed, 24/08/2011 - 08:25 BBC Books is to launch a publishing programme around Bafta-winning TV series "Sherlock", which was inspired by the adventures of Arthur Conan Doyle's Victorian detective Sherlock Holmes. The titles will each feature the show's branding and introductions... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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Private Eye to mark 50 years with anniversary book

Written By: Graeme Neill Publication Date: Wed, 24/08/2011 - 14:46 Private Eye is marking its 50th anniversary by publishing a book looking back at the history of the satirical institution. Private Eye: The First 50 Years is written by Adam Macqueen, a journalist on the magazine since 1997. It... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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Collins goes near the Knuckle with new book acquisition

Written By: Graeme Neill Publication Date: Tue, 23/08/2011 - 14:43 Collins has bought a memoir of an Irish traveller bare-knuckle boxing champion. Craig Adams, assistant editor for Collins, bought world rights in all languages to Knuckle by James Quinn McDonagh, in an unagented deal. The book... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Wigmore no fools with Boycie book

Written By: Charlotte Williams Publication Date: Mon, 22/08/2011 - 11:39 An autobiography by “Only Fools and Horses” star John “Boycie” Challis will be the first book published by new company Wigmore Books, set up by writer Peter Burden. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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One in six children doesn't read a book a month

Written By: Graeme Neill Publication Date: Mon, 22/08/2011 - 15:18 One in six children do not read a single book per month, according to a new survey by the National Literacy Trust. The research suggested the United Kingdom is polarised between those who do not read and the one in 10 children... Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Grant appointed World Book Day director

Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 12:03 World Book Day has appointed Kirsten Grant as director, with Cathy Schofield stepping down from her position as co-ordinator which she has held since October 2000. Grant, who was previously Puffin marketing and campaigns... Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Housman study to Union Books

Written By: Benedicte Page Publication Date: Thu, 18/08/2011 - 11:42 Union Books editorial director Rosalind Porter has bought a book about poet A E Housman by Peter Parker, author of The Last Veteran. Porter bought UK and Commonwealth rights (excluding Canada) from David Miller at Rogers,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Book trade escapes effects of the riots

Written By: Benedicte Page and Philip Stone Publication Date: Thu, 18/08/2011 - 15:38 The book trade’s TCM sales showed another big year on year drop last week, but the regional breakdown of the Nielsen BookScan figures suggests the nationwide riots were unlikely to be the major factor,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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How the Chinese edition of my book about the periodic table got such a risqué cover.

I've been lucky enough to have my book published in a few countries now, and despite the universal subject matter—the periodic table—each country has had a different take on it. Some publishers merely tweaked the book: The British, for instance, re-imagined the cover. More drastically, the... Continue reading at Slate

[ Slate | 2011-08-17 00:00:00 UTC ]
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E-book buyers expect discounts, but do buy more

Written By: Philip Jones Publication Date: Tue, 16/08/2011 - 09:15 UK ebook buyers are expecting heavier discounting on digital titles than their counterparts across the Atlantic, a new survey has found. The survey, undertaken in April by consultants Simon-Kucher and Partners among 250 book... Continue reading at The Bookseller

[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Book sales slump £1m in riot-riddled week

Written By: Philip Stone Publication Date: Tue, 16/08/2011 - 16:03 Spending on printed books slumped £1.1m last week, as the UK riots caused retailers to shut stores early and the public to avoid the high street. Although bookshops remained largely unscathed during the rioting, spending... Continue reading at The Bookseller

[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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SoA in royalties row with Beautiful Books

Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 10:07 The Society of Authors has advised members to seek its help before dealing with Beautiful Books, after the publisher was unable to pay money owned to an author since March. Beautiful Books m.d. Simon Petherick said it will... Continue reading at The Bookseller

[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Sainsbury's signs exclusive deal to sell Joan Collins book

Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:45 Sainsbury’s has signed an exclusive deal with independent publisher Constable & Robinson to sell Joan Collins’ new book. Publishing director at C&R Andreas Campomar said the company hoped to reach a wider audience for... Continue reading at The Bookseller

[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Publishers "lax" on physical quality of books - Daunt

Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:49 Waterstone’s m.d. James Daunt has accused publishers of being “lax” in not paying enough attention to the physical quality of books while warning bricks and mortar bookshops will not survive unless they are good enough. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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