‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They’re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as “Romance” or “LGBTQ+”. Alice Oseman’s Heartstopper – a graphic novel series about a love affair between two schoolboys that’s now a Netflix show – has a table to itself.All this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. “We used to rely on millennials,” says the store’s 30-year-old manager, Peter. “But now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ... Continue reading at 'The Guardian'

[ The Guardian | 2022-06-08 05:00:14 UTC ]

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American Manga Award Nominees Announced

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Apple’s Música Mexicana Film Is a Surreal Adventure

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Random House Is Buying Boom! Studios

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23rd Street Books Hits the Road at Macmillan

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A Healthy Comic Book Obsession

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Former UFC, WWE star Ronda Rousey finds 'path that I was meant for' as graphic novelist

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Fantagraphics Veteran Jacq Cohen Joins Tapas Entertainment

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Sweet, there’s going to be another season of Delicious in Dungeon

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A Samurai Comes of Age in This Graphic Novel

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Viz Originals Expands into One-Shot Manga

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The Essential Manga Guide Is for Everyone, Not Just Otaku

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De Los Reads: Here's what we're reading in June

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Anime NYC, Japan Society to Launch American Manga Awards

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The Top 10 Summer Manga To Pack In Your Beach Bag

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Comics Are Ready to Get Retro

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Comics Are Ready to Get Retro

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EDC Has Small Fiscal 2024 Profit Despite Big Sales Decline

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