‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They’re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as “Romance” or “LGBTQ+”. Alice Oseman’s Heartstopper – a graphic novel series about a love affair between two schoolboys that’s now a Netflix show – has a table to itself.All this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. “We used to rely on millennials,” says the store’s 30-year-old manager, Peter. “But now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ... Continue reading at 'The Guardian'

[ The Guardian | 2022-06-08 05:00:14 UTC ]
News tagged with: #alice oseman #love affair ##booktok #early months #asian authors #make sense #graphic novel #manga

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Gallic Books acquires Carey's 'magnificent' lockdown drawings

Gallic Books has acquired B: A Year in Plagues and Pencils, a collection of "lockdown drawings" by Edward Carey. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 02:35:57 UTC ]
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The Sun and BookTrust in campaign to bring books to kids in lockdown

The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 17:33:21 UTC ]
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Vaseem Khan | 'I wanted to write a book just for myself, and I put in there all the things I love'

Vaseem Khan was reading about the history of Mumbai as part of research for his successful Baby Ganesh Agency series—which stars the newly retired Inspector Chopra and the elephant he inherits on his last day of work—when he came across a fact that made him sit up. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 16:04:12 UTC ]
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DK to publish self-development book by TikTok exec

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[ The Bookseller | 2021-01-24 20:03:13 UTC ]
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2020 was a great year for at least one thing: digital book loans from public libraries.

If you, like me, could really use some nice library-oriented news right about now, you’re in luck. Perhaps unsurprisingly, given the impossibility of going to physical libraries for much of the year, readers borrowed record numbers of ebooks, audiobooks, and digital magazines from public... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-07 15:34:02 UTC ]
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Foreign rights agency Books Everywhere expands under lockdown

A foreign rights consultancy agency launched during the first UK lockdown has managed to expand during the second. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 02:20:22 UTC ]
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Emily Gravett | 'There’s a place in picture books for all kinds of things'

Author-illustrator Emily Gravett caps off a busy 12 months with her new picture book Too Much Stuff, a tale about how less can often be more Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 10:27:38 UTC ]
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Lockdown diaries: the book PR

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[ The Bookseller | 2020-08-19 00:18:04 UTC ]
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Ukraine Book Business After Lockdowns: An ‘Almost Complete Collapse’

Ukrainian title output plunged 55 percent in the first half of the year, publishers say, as they worry that renewed lockdowns are ahead. The post Ukraine Book Business After Lockdowns: An ‘Almost Complete Collapse’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-18 13:49:27 UTC ]
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Lockdown diaries: the book designer

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[ The Bookseller | 2020-08-13 19:28:24 UTC ]
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BookTrust hands out 237,000 books during lockdown

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[ The Bookseller | 2020-08-06 10:28:34 UTC ]
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Lockdown diaries: the book club founder

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[ The Bookseller | 2020-07-31 00:39:09 UTC ]
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French book trade recovering from Covid-19 lockdown

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[ The Bookseller | 2020-07-29 11:42:21 UTC ]
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Zadie Smith’s New Book Was Written During Lockdown. It’s Optimistic.

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[ Slate | 2020-07-21 19:06:23 UTC ]
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Spain’s Book Market: 40 Percent More Online Buying During Lockdown

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[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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Lockdown diary: the book distributor

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[ The Bookseller | 2020-06-29 19:53:35 UTC ]
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All the books in my 300 boxes sparked joy. The lockdown made me rethink why I was keeping them.

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[ The Washington Post | 2020-06-10 05:30:31 UTC ]
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Lockdown diaries: the book marketer

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[ The Bookseller | 2020-06-03 17:53:34 UTC ]
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International Spotlight: Ireland book sales’ value falls 29% in lockdown

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Could lockdown herald an exciting new chapter for the book trade?

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