Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They’re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as “Romance” or “LGBTQ+”. Alice Oseman’s Heartstopper – a graphic novel series about a love affair between two schoolboys that’s now a Netflix show – has a table to itself.All this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. “We used to rely on millennials,” says the store’s 30-year-old manager, Peter. “But now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ... Continue reading at 'The Guardian'
[ The Guardian | 2022-06-08 05:00:14 UTC ]
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Erotic romance novels are getting a much-needed refresh, and experts say it's for the benefit of women’s sexual wellness. Continue reading at The Huffington Post
[ The Huffington Post | 2022-10-01 09:45:15 UTC ]
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The social-media success of #BookTok has prompted TikTok in England to open a 'TikTok Book Club' featuring a different title monthly. The post In the United Kingdom, TikTok Announces Its Own Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-21 00:24:33 UTC ]
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In the back of my favorite bookstore in Brooklyn, there’s a wall covered in all the random things the employees have found in the used books they sell: photos, newspaper clippings, notes, receipts, pressed flowers, etc. It’s a fascinating little archive, both meaningless and somehow magical,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-11 14:16:40 UTC ]
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Books, says Hany Kamel, 'align with TikTok's mission to inspire creativity and bring joy.' The social medium is at Abu Dhabi's book fair. The post TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-26 23:50:08 UTC ]
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Feeding the planet's 8 billion people is challenge enough and our current industrialized commercial practices are causing such ecological damage that we may soon find ourselves hard-pressed to feed any more. For decades, scientists have sought out higher yields and faster growth at the expense... Continue reading at Engadget
[ Engadget | 2022-02-05 16:30:43 UTC ]
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The best-selling author of “It Ends With Us” has struck a chord with her emotional novels. Continue reading at The Washington Post
[ The Washington Post | 2022-01-20 11:00:33 UTC ]
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Gill Books has pre-empted a "winding and bucolic" lockdown memoir by John Connell. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 15:05:08 UTC ]
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It’s time for a kinder, gentler C-suite, suggest consultants and coaches in these new books on applying the Golden Rule to the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seemsFifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of... Continue reading at The Guardian
[ The Guardian | 2021-11-16 16:30:13 UTC ]
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Lots of good bookish things happened this week, including research that proves libraries lead to healthier, more equitable communities. Continue reading at Book Riot
[ Book Riot | 2021-10-29 10:42:00 UTC ]
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“The Every,” a sequel to “The Circle,” suffers from the Web’s worst quality: unlimited space. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver... Continue reading at Engadget
[ Engadget | 2021-08-21 15:00:52 UTC ]
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Internet sensation Jackie Weaver’s first book You Do Have the Authority Here! has gone to Constable, promising "plain old common sense". Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 23:20:50 UTC ]
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The science of walking shows us why we should never take it for granted. It’s not just good for your glutes. Continue reading at The Washington Post
[ The Washington Post | 2021-06-05 12:00:00 UTC ]
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In a keynote Q&A with HarperOne executive editor Rakesh Satyal, Ijeoma Oluo advocated for ordinary people dismantling racism at the grassroots level and spoke about her forthcoming book, 'Be a Revolution.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Kris Naudus describes how the Libby library app helped restore her sanity during lockdown. Continue reading at Engadget
[ Engadget | 2021-05-03 13:30:53 UTC ]
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Ewan Morrison shares how his pandemic prepping tale, How to Survive Everything (Saraband), taps into his past as well as the zeitgeist. Continue reading at The Bookseller
[ The Bookseller | 2021-04-25 14:10:51 UTC ]
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The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
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My sister always goes to the same bookshop in Oxfordshire, where she lives. There she seeks out a young bookseller with a shock of black hair from within the stacks. He once recommended her a list of books, and she loved every single one; she’s been returning to him ever since. During lockdown,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-08 09:49:32 UTC ]
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