‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They’re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as “Romance” or “LGBTQ+”. Alice Oseman’s Heartstopper – a graphic novel series about a love affair between two schoolboys that’s now a Netflix show – has a table to itself.All this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. “We used to rely on millennials,” says the store’s 30-year-old manager, Peter. “But now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ... Continue reading at 'The Guardian'

[ The Guardian | 2022-06-08 05:00:14 UTC ]
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Book Aid International Programming: Books for 56,000 African Students

The 'African Book Box' program from Book Aid International is delivering books to 76 schools in Uganda, Ghana, and Zimbabwe. The post Book Aid International Programming: Books for 56,000 African Students appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-09 19:02:10 UTC ]
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Book Riot’s YA Book Deals of the Day: August 6, 2022

The best YA deals of the day, sponsored by Macmillan's Happily Ever After newsletter. `Macmillan's Happily Ever After newsletter`https://bookriot.com/giveaways/win-200-to-the-ripped-bodice/`https://bookriot.com/wp-content/uploads/2022/08/BR_rippedBodice200_300x250.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-08-06 10:30:00 UTC ]
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How To Fake That You Read the Book Club Book

Follow my lead and no one will find out that you didn't read the book club book. Step one: praise the art of bookbinding. Continue reading at Book Riot

[ Book Riot | 2022-08-05 10:34:00 UTC ]
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Book Banners Don’t Know What a Book Ban Is

People trying to remove books from libraries insist it's not a book ban. Everyone wants to ban a book, but no one wants to be a book banner. Continue reading at Book Riot

[ Book Riot | 2022-08-03 10:40:00 UTC ]
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Book Riot’s YA Book Deals of the Day: July 30, 2022

The best YA book deals of the day, sponsored by Master of Iron by Tricia Levenseller.`Master of Iron by Tricia... Continue reading at Book Riot

[ Book Riot | 2022-07-30 10:30:00 UTC ]
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Book Riot’s YA Book Deals of the Day: July 23, 2022

The best YA book deals of the day, sponsored by Let's Play volume 2, published by Rocketship Entertainment. `Let's Play volume 2, published by Rocketship Entertainment`https://www.amazon.com/dp/1952126126/`https://bookriot.com/wp-content/uploads/2022/07/LetsPlayV2_Cover-212x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-07-23 10:30:00 UTC ]
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Book Riot’s Children’s Book deals for July 20, 2022

Today’s edition of kids' book deals is sponsored by Macmillan's Nightfire`Macmillan's Nightfire`https://bookriot.com/win-an-arc-of-what-moves-the-dead`https://bookriot.com/wp-content/uploads/2022/07/MacmillanEAC_300x500-1-180x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-07-20 14:47:33 UTC ]
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Book Riot’s YA Book Deals of the Day: July 16, 2022

The best YA book deals of the day, sponsored by the audiobook of Wake the Bones by Elizabeth Kilcoyne. `the audiobook of Wake the Bones by Elizabeth Kilcoyne`https://us.macmillan.com/books/9781250855992/wakethebones?utm_source=BookRiot+Hey+YA!+Deals`` Continue reading at Book Riot

[ Book Riot | 2022-07-16 10:30:00 UTC ]
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Book Riot’s Children’s Book Deals for July 13, 2022

Today’s edition of kids' book deals is sponsored by Kindle Kids`Kindle Kids`https://www.amazon.com/dp/B08WPB8PW9?ref=erd_mbckd_kdsum22_br_dade_x_714`https://bookriot.com/wp-content/uploads/2022/07/7-13-KAAR-180x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-07-13 14:01:20 UTC ]
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Billboards with Quotes From LGBTQ Books Placed in Book-Banning States

For Pride month, Penguin Random House installed billboard with quotes from LGBTQ books in areas where LGBTQ books are being banned. Continue reading at Book Riot

[ Book Riot | 2022-07-11 20:07:06 UTC ]
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Book Riot’s YA Book Deals of the Day: July 9, 2022

The best YA book deals of the day, sponsored by Kyra Leigh. `Kyra Leigh`https://www.getunderlined.com/books/669986/it-will-end-like-this-by-kyra-leigh/`https://bookriot.com/wp-content/uploads/2022/07/iweltcov-198x300.jpeg.optimal.jpeg` Continue reading at Book Riot

[ Book Riot | 2022-07-09 10:30:00 UTC ]
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Marcus Rashford Book Club to give away 50,000 books this summer

Initiative led by the footballer will distribute copies of his own children’s adventure book to young readers with little access to readingFootballer Marcus Rashford’s debut children’s book will be given to 50,000 children this summer as part of an initiative by his book club.The Marcus... Continue reading at The Guardian

[ The Guardian | 2022-07-05 13:14:24 UTC ]
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Book Riot’s YA Book Deals of the Day: July 2, 2022

The best YA book deals of the day, sponsored by Godslayers by Zoe Hana Mikuta. `Godslayers by Zoe Hana... Continue reading at Book Riot

[ Book Riot | 2022-07-02 10:30:00 UTC ]
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Book Club Books to Read This Summer and Fall

Looking for the best book club books for summer and fall 2022? This guide has something for every kind of book club. Continue reading at Book Riot

[ Book Riot | 2022-06-24 10:32:00 UTC ]
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Book Riot’s Children’s Book Deals for June 22, 2022

Today’s edition of kids' book deals is sponsored by Early Bird Books`Early Bird Books `https://bookriot.com/giveaways/win-a-kindle-oasis-4/`https://bookriot.com/wp-content/uploads/2022/06/KindleOasisEAC_300x250_OPT.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-06-22 13:56:16 UTC ]
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Book Riot’s YA Book Deals of the Day: June 18, 2022

The best YA book deals is sponsored by Wednesday Books`Wednesday Books`https://read.macmillan.com/lp/together-we-burn/?utm_source=bookriot[AMP]utm_medium=banner[AMP]utm_campaign=smp`https://bookriot.com/wp-content/uploads/2022/06/9781250803351_FC-197x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-06-18 10:30:00 UTC ]
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Book Riot’s Children’s Book Deals for June 15, 2022

Today’s edition of kids' book deals is sponsored by Early Bird Books`Early Bird Books`https://bookriot.com/giveaways/win-a-kindle-oasis-4/`https://bookriot.com/wp-content/uploads/2022/03/KindleOasisEAC_300x250_OPT-1-3.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-06-15 14:42:49 UTC ]
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Forefront Books, FDFI Launch Frederick Douglass Books

Forefront Books has partnered with the Frederick Douglass Family Initiatives (FDFI) to launch a new joint publishing imprint in an effort "to establish a pathway for Black and Brown authors to write and publish a professional book with distribution into traditional retailers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day: June 11, 2022

The best YA book deals are sponsored by the audiobook edition of We All Fall Down by Rose Szabo. `the audiobook edition of We All Fall Down by Rose... Continue reading at Book Riot

[ Book Riot | 2022-06-11 10:30:00 UTC ]
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