‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They’re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as “Romance” or “LGBTQ+”. Alice Oseman’s Heartstopper – a graphic novel series about a love affair between two schoolboys that’s now a Netflix show – has a table to itself.All this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. “We used to rely on millennials,” says the store’s 30-year-old manager, Peter. “But now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ... Continue reading at 'The Guardian'

[ The Guardian | 2022-06-08 05:00:14 UTC ]

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What Banning Maus Means for the Generation of Artists It Inspired

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The Review’s Review: Mathematics of Brutality

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Spike Trotman Steps Away from Kickstarter for Her Next Crowdfunder

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Amazon's Fire tablets are up to 50 percent off right now

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Comic Book Stores Offer To Send Free Copies Of 'Maus' To Tennessee Students

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'Maus' ban makes Art Spiegelman's Holocaust graphic novel an Amazon bestseller

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Sales of Maus Soar After a Tennessee School Board Banned the Book

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Art Spiegelman calls Tennessee schools' ban on 'Maus' 'myopic' and 'absurd'

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Unit Sales of Print Books Likely to Fall in 2022

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Tennessee School Board Bans Graphic Novel Maus Right Before Holocaust Remembrance Day

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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

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This Week's Bestsellers: January 17, 2022

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Bandai Namco is making a 'My Hero Academia' battle royale for PS4, Xbox One and Switch

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