After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its first batch of results, showing early signs of success through... Continue reading at 'AdWeek'

[ AdWeek | 2023-07-18 11:31:59 UTC ]

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Russia's invasion of Ukraine has destroyed a historic computer museum

Earlier this week, Club 8-bit, one of Ukraine’s largest privately-owned computer museums, was destroyed during the siege of Mariupol. Kotaku spotted news of the event after its owner, Dmitry Cherepanov, took to Facebook to share the fate of Club 8-bit.It has been reported that the Mariupol... Continue reading at Engadget

[ Engadget | 2022-03-27 15:41:09 UTC ]
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How to create meaning and value in the metaverse

The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial... Continue reading at Fast Company

[ Fast Company | 2022-02-28 05:00:22 UTC ]
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3 privately owned, commercial space stations get NASA funding

NASA announced on Thursday it has awarded $415.6 million US to billionaire Jeff Bezos' Blue Origin, stalwart contractor Northrop Grumman Corp and venture-backed Nanoracks to develop privately owned and operated commercial space stations. ... Continue reading at CBC

[ CBC | 2021-12-03 12:56:05 UTC ]
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In latest breach, Iran's Mahan Air hit with cyberattack

Iran's state TV says a cyberattack has disrupted access to the country's privately owned Mahan Air Continue reading at ABC News

[ ABC News | 2021-11-21 09:33:44 UTC ]
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Vancouver Aquarium sold to U.S. tourism company

The Vancouver Aquarium has been sold from Ocean Wise Conservation Association to Herschend Enterprises, a privately owned tourism company based in the United States. Continue reading at CBC

[ CBC | 2021-04-15 16:49:57 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Microsoft’s TikTok deal: bargain of the decade or a $50bn blunder?

Jury is out on whether video-sharing site could make Microsoft a social media giantAs the clock ticks on Microsoft’s fast-track talks to buy TikTok the jury is out on whether it marks a unique opportunity to become a global social media giant overnight, or a $50bn (£38bn) geopolitically fuelled... Continue reading at The Guardian

[ The Guardian | 2020-08-10 14:21:38 UTC ]
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Asurion creates data-science scholarship at historically black university

One of Nashville’s largest privately owned companies is launching an initiative aimed at bringing more diversity into the tech industry.  Asurion has donated $200,000 to create a new data-science scholarship at historically black Fisk University in Nashville, according to a news release.  The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-09 17:16:57 UTC ]
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How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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The false ‘debate’ over reopening America

On March 24, President Trump told a Fox News virtual town hall that he’d love to have America “opened up and just raring to go” by Easter. Bill Hemmer, who was hosting, chuckled, and said that would be “a great American resurrection.” Later the same day, during a second appearance on Fox, Trump... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-13 12:02:48 UTC ]
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Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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Somali Authorities Shut Down Radio Station City FM, Seek to Question Owner

On December 19, police in Jowhar, the capital of Hirshabelle state, raided the privately owned City FM broadcaster, briefly detained Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-23 23:00:13 UTC ]
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The Two Lives of One Woman: On Guzel Yakhina’s “Zuleikha”

WHEN I WAS a student in Perm, Russia, my university friend told me that her grandparents were kulaks. The term dates back to the era of collectivization, a harsh agrarian reform that took place in the Soviet Union between the late 1920s and the early ’30s. Hitherto privately owned land and... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-12-14 18:00:21 UTC ]
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What Google's focus on web frameworks means for front-end development [Q&A]

If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews

[ Betanews | 2019-12-13 14:35:38 UTC ]
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Chinese buyer of British Steel looks to grow abroad

Purchase of British Steel gives privately owned Chinese steelmaker Jingye chance to grow outside home market dominated by giant state-owned mills Continue reading at ABC News

[ ABC News | 2019-11-13 11:03:39 UTC ]
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Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Upheaval at Sports Illustrated, Mergers in Digital Media | News & Notes

A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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The 2019 Magazine of the Year Finalists Announced

Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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How Yankee Magazine Turned Loyalty Into Brand Equity

Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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RealSelf Preps for Editorial Expansion With Shape and NewBeauty Hires

[caption id="attachment_159239" align="alignright" width="300"] Tara Kraft (left) and Carolyn Hsu[/caption] RealSelf, the Seattle-based website that provides reviews and information about cosmetic procedures, has recruited former Shape editor-in-chief Tara Kraft and Carolyn Hsu, NewBeauty’s... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-29 12:20:00 UTC ]
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