After a Long Wait, FDA's Latest Anti-Smoking Campaign Arrives Next Week

The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb. 11, with TV, print and radio spots on networks like MTV and magazines such as Teen Vogue. Out-of-home ads will appear in places such as bus shelters where teens often pass through. Digital components will include a presence on Twitter, Facebook, YouTube, Instagram and Tumblr. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-06 00:00:00 UTC ]
News tagged with: #long wait #real cost #teen vogue #bus shelters

Other Publishing stories related to: 'After a Long Wait, FDA's Latest Anti-Smoking Campaign Arrives Next Week'

Radio campaign for Marco Polo guides

Marco Polo travel guides, newly launched into the UK market, will be backed with a summer radio... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly launched #uk market

Picador signs "astonishing" Rebecca Wait

Picador has acquired a debut novel by a 24-year-old UK author in a "closely fought"... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picador signs #uk author #closely fought

Vaizey resign, say library campaigners

Library campaigners and Unison have called for Ed Vaizey to step down from his position as... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners #ed vaizey

Campaigners welcome Vaizey's reach-out to CILIP

Library campaigners have welcomed MP Ed Vaizey’s offer to speak with the Chartered... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners

Berlucchi’s anti-DRM plea backed by Coates

Digital Rights Management (DRM) on ebooks has been labelled as “expensive” and... Continue reading at The Bookseller

[ The Bookseller | 2012-03-12 00:00:00 UTC ]
More news stories like this |

Get 'The Long Tail' E-Book for Free--in Comic-Book Form!

It may sound a little strange, but the SmarterComics version of this business bestseller is quite engaging. Here's your chance to read it online free of charge. Continue reading at PC World

[ PC World | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long tail

Library inquiry opens as Brent campaigners threaten to sue Vaizey

Public policy consultant Sue Charteris has told the media, culture and sport parliamentary select... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
More news stories like this |

Tough Week for Amazon

Despite posting a 35% sales increase for the fourth quarter and earnings that were better than expected (if still down compared to a year ago), last week was a tough one for Amazon. Analysts and investors were disappointed in the quarterly report, and the stock price for the nation’s largest... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings report #52-week high #fourth quarter #quarterly report #stock price #bounced back #recent report

S J Watson top of the charts for a fourth week

Thanks to a sale of 21,732 copies last week, the mass-market edition of S J Watson's Before I... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth week #mass-market edition

War Horse UK's bestselling book for second week

Michael Morpurgo’s War Horse (Egmont) was once again the bestselling book in the UK last... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book #michael morpurgo

Abrams made director of Jewish Book Week

Journalist and TV researcher Hester Abrams has been appointed to the role of director of literary... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this |

Capitol Weekly Cuts Print Version, Will Continue Online Only

Capitol Weekly will stop producing a print edition as of Thursday. The publication devoted to California government said on its website that it will continue posting stories online. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue online #california government

"Postmodern" campaign for The Afterparty

Vintage Publishing is to include reader-generated content in next month's paperback edition... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vintage publishing #paperback edition

Independent Booksellers Week set for July

Independent Booksellers Week is to take place over the first week of July, with the Booksellers... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
More news stories like this |

PW Picks: On Sale the Week of January 9, 2012

This week, a fistful of mystery-thrillers bump up against bios of Elizabeth II and the Obamas, as well as a fascinating memoir from the "godfather of rap." Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
More news stories like this |

Brent library campaigners lose appeal

The court of appeal has rejected the Brent library campaigners' appeal against the closure of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this |

Regional Mag Publisher Looks to Resuscitate Local Newspaper Business with Weekly Offering

Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
More news stories like this |

Doncaster campaigners look to judicial review

Doncaster campaigners are considering applying for judicial review over library closures,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judicial review #library closures

Wimpy Kid for £5 as retailers ramp up Xmas campaigns

Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid

Blackwell and Waterstone’s reveal charity campaigns

Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:33 Blackwell and Waterstone's have unveiled two charity campaigns in the run-up to Christmas. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-11 00:00:00 UTC ]
More news stories like this |