Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Journalist and TV researcher Hester Abrams has been appointed to the role of director of literary... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Capitol Weekly will stop producing a print edition as of Thursday. The publication devoted to California government said on its website that it will continue posting stories online. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
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Hot Key Books has signed a one-book deal to publish Sally Gardner's latest title Maggot Moon... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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In 2011, one phrase defined the magazine industry: digital editions. Whether publishers were deciding to take the leap into digitizing their publications, or deciding on what app to develop next, digital was top of mind for publishers of all kinds. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-13 00:00:00 UTC ]
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Independent Booksellers Week is to take place over the first week of July, with the Booksellers... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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The Daily is finally available in Android, sort of. The News Corp. (NSDQ: NWS) tablet tabloid, which has been iPad only since birth, is not being offered in the Android Marketplace but instead will start life in its second OS only on certain Verizon ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-10 00:00:00 UTC ]
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This week, a fistful of mystery-thrillers bump up against bios of Elizabeth II and the Obamas, as well as a fascinating memoir from the "godfather of rap." Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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Hot Key Books has signed two-books by journalist Dawn Porter, as the author follows her editor... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Newly launched children's publisher Hot Key Books has signed a two-book deal with debut... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 14/11/2011 - 15:50 Amazon.co.uk has launched a Kindle Daily Deal promotion, selling one chosen title a day at a heavily discounted price. It began its promotion today (14th November) with Where the Shadows Lie by Michael Ridpath (Corvus)... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 09/11/2011 - 09:53 The latest edition of fact compendium Guinness World Records was the bestselling book in another slow week for the book trade. Sales of Guinness World Records 2012 rose 26% week-on-week, to 27,360 copies sold, but overall book... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 10:30 Hot Key Books has bought a trilogy by a debut novelist for a "strong advance", with the three books focusing on a young boy whose life changes when his virtual-reality prowess is discovered. Managing director Sarah... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 04/11/2011 - 14:36 The High Court ruling on the challenge to library closures in Gloucestershire and Somerset will be given next Wednesday 9th November. The judgment, to be handed down by Judge McKenna at the Royal Courts of Justice in London,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 27/10/2011 - 07:30 Ebury Press has signed Anne Berrys third novel The Adoption, a multi-generational story about adoption and identity, with the author moving from HarperCollins imprint Blue Door. Ebury editorial director for fiction Gillian... Continue reading at The Bookseller
[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 17/10/2011 - 09:18 Hot Key Books has hired HarperCollins' head of children's sales as its new sales and marketing director. Kate Manning will join the publisher on 2nd January 2012 and will be responsible for a fiction list comprising between 30... Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 15:12 Hot Key Books, Sarah Odedina's new children's publishing company, has hired two publishers from Hodder to its editorial team. Emily Thomas and Sara O'Connor, previously Hodder YA fiction publisher and senior editorial... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 16/09/2011 - 08:20 Bonnier's new publishing initiative, headed by former Bloomsbury Group editor-in-chief Sarah Odedina, will be called Hot Key Books, and aims to have its first books published in time for the Christmas market. Odedina, who is... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 07:53 Four independent bookshops with a combined total of 175 years on the high street have announced their closure within a week, blaming their downfall on high rates, competition from internet retailers and supermarkets, ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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